I track, measure, analyze, and visualize marketing data.
I know GTM , GA4 , KPI dashboards 

Data Acquisition & Preparation (ETL)

Good analysis starts with good raw materials. I have a foundational knowledge of how to extract data from diverse sources, transform data to ensure quality, and load cleansed data into one data lake.

Data Analysis -- Detecting Patterns

Quantitative methods points out the suspects, possible explanations behind conversion friction: The why.  Lined up against the wall further qualitative interrogation and hypothesis testing  reveals the culprit behind the mystery.  

Data Visualization -- Making Sense

Visualization is about translating insights into a language that makes sense for you. I create intuitive dashboards and reports that transform complex data into a clear story, so your team can make confident decisions.

Strategic Problem-Solving

My approach is to turn complex problems into a clear plan. I can break down a big challenge into small, manageable, and measurable units that lead to a data-backed solution.

Business Acumen

I have the ability to think like a decision-maker. I apply my understanding of a business's goals, market, and customers to define the most valuable questions to answer with data.

Communication & Stakeholder Management

I focus on active listening and building trust. I ensure my work directly addresses the needs of stakeholders and is presented in a way that empowers them to act with confidence.

Badges: Do you have these?

Google Data Analyst Professonal GA4, Power BI Assosciate , Tableau, n8n, make. Advanced Excel, Hubspot CRM,

Behavioral Psychology

I pinpoint the weak point in your customers journey, and recommend solutions based on insights from psychology: Loss aversion, decision fatigue, social proof, peak-end rule etc. 

Choosing the Right Tools

Heuristics, best practices
I focus on active listening and building trust. I ensure my work directly addresses the needs of stakeholders and is presented in a way that empowers them to act with confidence.