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From smarter cleaning to better cooking, SharkNinja makes products designed to solve everyday problems. My job was to find the "human" story behind the features and turn them into work people would actually want to stop and look at.
Shark always-on
Everyday messes, made less messy. For Shark’s always-on content, I helped ideate fresh ways to turn product features into scroll-stopping stories and brought a little more personality to the everyday clean-up.
Shark - Neo Plus Pet CleanupShark - Coffee Break InterviewNinja always-on
Cooking, but make it easier. Ninja’s always-on content turned everyday kitchen moments into reasons to cook, try something new and get more out of your favourite appliances.
Ninja - Pi DayNinja - Raya CookiesPage updated
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