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Cheers is a Singapore-based convenience store that caters to your everyday needs with a variety of snacks, drinks and ready-to-eat meals.
Cheers Chinese New year Dragons
Brief: To create a Key Visual for Cheers' Chinese New Year campaign that would be used in-stores and across digital channels.
Taking inspiration from Don Donki's mascot, Donpen the Penguin, the idea was to feature dragon characters to represent certain sections of the convenience store.
Key Visual
During the Chinese New Year, we're always celebrating the big wins but what about the small ones?
Whether it's being able to get enough drinks for your gathering or even keeping the snacks flowing, rest assured that Cheers is here to celebrate your small wins.
Wobblers
Stickers & CNY Ornaments
While the initial brief was just to create the Key Visual and digital posts, the clients agreed to our suggestion of making the campaign go further with Chinese New Year ornaments and stickers.
These were given out to customers when they spent a certain amount at Cheers and FairPrice Xpress stores within Esso Stations.
Social Posts
Cheers CNY - Dragons Activation.mp4
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