OLW

OLW Cheezy snacks are a household name in their native Sweden. In Singapore? They're probably known only to Scandinavian expatriates and Ikea's Swedish Food Market regulars. I was tasked with the challenge of introducing these beloved snacks to the discerning Singaporean palate.

How?

While most of the content has already been provided by OLW HQ in Sweden, I was given leeway to create some of the posts. To cater to Singaporean's love of food, I embraced the spirit of food sharing, paid tribute to the iconic Sir Stamford Raffles, and highlighted OLW's availability at FairPrice supermarkets.

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