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Introduction...

Hey and welcome to another awesome review here on the Software Review Guy! I'm really excited to bring you this one as it's on a topic I see asked about quite a lot in the internet marketing world! If you're looking for the best Video Sales Letters (VSLs) creator for 2021 then you are in the right place! In this review, I'll take a look at some of the best software packages around today which help you to create awesome VSLs to help explain, promote and ultimately drive sales to your business!

Before I go any further it's probably a good idea for me to answer the question 'what is a VSL creation software tool?' and the answer in its simplest terms is to help turn text into slick, professional-looking videos which can primarily be used for sales, so if you're a business owner looking to promote your products or services, an affiliate marketer who needs to demonstrate a product or a general marketer who just needs a fresh way to show of your content or you are just looking for a text to speech software tool then a VSL is what you need and this review article is made for you!

With the above in mind, I have selected four top software tools which help you process great VSLs and in true Software Review Guy style, I'll bring you everything you need to know about each offering including my unbiased opinion on which one I think you should buy! so without further delay, let's get into my review of the top VSL creation software for 2021!

First up it's Easy VSL! and this software package comes from the Digital Kickstart suite of applications so immediately you know it's going to be both well made and well-backed. In the words of EasyVSL its 'has become the most recognized software for creating high-converting, video sales letters in less than 60 seconds, now at v3.0 users can enjoy enhanced flagship features plus newly released functionality to make VSL creation even easier than ever before'.

Easy VSL - Key Features

• Create high-quality sales videos in less than 60 seconds! it really is that quick! the way Easy VSL is constructed means you can use many of the ready to use templates and simply upload your content then let the system do the work!

• Intuitive AI system - this allows you to simply copy and paste your script/blog post/text into the software, select a few easy customization settings (colors etc) then the system does the rest!

• Add custom voice over - once the steps above are complete you can drag and drop a voice-over file and the system will match it to the content automatically and sync it for you!

• Full Design customization - Easy VSL gives you total control of the design of your slides, theme, color scheme, layout etc. You can even upload and insert your own video clips if you need to!

• Text-to-speech is possible within the system which is ideal if you don't want to record your own voiceover? with lots of natural sounding voices to read the text on each of your slides to choose from it's very simple to do!

• Translation is also supported inside of Easy VSL using a built-in translation tool. In just a few minutes, you can create multiple videos, specific to the language of your choice!

Overall Easy VSL provides a solid amount of features within the software all without being too fiddly or overwhelming, I really like the simple timeline system which Easy VSL uses too, it's pretty intuitive meaning most people can use it.

Easy VSL - Ease Of Use

The interface of EasyVSL is fairly basic and isn't as modern and cutting edge as some of the software systems I've reviewed but actually this is something which makes it easy to use as there are not a whole ream of features which can often make systems cluttered and confusing.

The copy and paste AI led system is one of the key selling points of Easy VSL and I really like this, it's also very straight forward to understand and relatively clear how to use the system from the word go.

Easy VSL is solid, doesn't try to be anything it's not or overly spectacular which is a positive.

Easy VSL - Negatives

There is one main negative that I have come across when testing EasyVSL which is as follows:

In regards to the videos that you can produce, there is no denying these are highly effective in terms of helping to sell your product and service above just a traditional text-based sales page and this is backed up by the testimonials from some big sellers on the sales page, however, I do feel the final videos you can produce are a little 'basic' in terms of their look and feel, sometimes less is more but in today's ever-advancing digital world I do feel EasyVSL videos look, at times a little dated.

So that's the main negative I found with Easy VSL, it's not a huge deal-breaker but worth considering when making your choice.

Easy VSL - Customer Support

EasyVSL offer a support email address as their primary method of contact, I used this once and did receive a fairly timely response (within 48 hours) so this represents decent enough service.

I have not been able to locate any sort of telephone number or live chat option neither is there any additional support articles or help content placed obviously on the EasyVSL homepage.

Easy VSL - Pricing

Ok so Easy VSL has two pricing options, the first is a pay monthly plan, this is currently (May 21) set at a $97 up-front fee which gets you a professional licence, this is unlimited in terms of the number of VSL's you can produce, there is also then an ongoing fee of $9.99 per month after that.

There is a 30-day money-back guarantee available with EasyVSL so that means you can at least trial it in some respect!

I feel for what you get EasyVSL is decent value but there are definitely cheaper options around, As EasyVSL has been a leader in the space for so long I guess they can charge that little bit more! Personally, I feel the initial upfront fee plus a monthly charge is a little much but you can at least be guaranteed a solid, proven platform in return!

Vidnami - Key Features

• Create stunning videos for business in minutes! Vidnami is another super easy and quick video creation tool, it has templates for all sorts of videos so is ideal for a range of users. Some of the video types templated include Presenter Videos, Social Media ads and general sales videos.

• Automatic Captions - Vidnami automatically transcribes your clips and effortlessly creates captions using its in-built AI tech, this is a huge time-saver and a top feature of the software!

• Super simple to use - Vidnami has high level editing features which are made super easy by its simple interface and timeline system. It automatically combines your text, clips, voice track and music so there is no video editing experience needed!

• Full Design customization - Like with EasyVSL, Vidnami allows you to upload your own content but goes further in allowing you to fully customize videos to your brand, add a logo and colors!

• Huge Music Library - With over 30,000 royalty-free music tracks from Storyblocks to choose from, you'll always have the perfect soundtrack for your videos.

Vidnami is a very slick software offering which is modern, easy to use and is packed with top features relevant to producing high-level video content ideal for getting noticed in today's ever growing digital world. It is intuitive to use and is beginner friendly so this helps give every business owner a real leg up and is a top offering in my opinion!

Vidnami - Ease Of Use

Vidnami uses a fairly common timeline style design system with mainly drag-and-drop style operation when building up videos.

Where it comes into its own though is through its AI tech which is outstanding in matching up your script with images and video clips when needed, this often needs a bit of tweaking to iron out any slight discrepancies but it gives you instantly a solid base to work from and take so much of the manual work out of the job!

As Vidnami supports so many formats of videos it's a real all-rounder, it's great for many types of users (think affiliate marketers, product owners etc) and this can all be done with a few clicks so it really is the definition of user friendly!

Vidnami - Negatives

Being honest there are not too many negatives that I've come across with Vidnami to date, it's easy to use, well made and reasonably priced which all make it a very positive option!

If I was being picky perhaps a slight negative to Vidnami is the fact it does so much! sometimes software that tries to do many things can lose its identity and to an extent there is some truth to this with one or two of the features in the platform unnecesarry and I found I never used them.

Having said the above though I don't feel this detracts from the key features so it's hard to mark Vidnami down for this too much, so, in summary a strong all-round package with limited faults.

Vidnami - Customer Support

Vidnami offers various methods of contact as far as customer support goes. There are support contact details on the homepage which include a telephone, email, and even written address option.

In addition to this, there is also a very good help center which contains good content on how to use the system and also answers a number of FAQ's. Finally, there are also links to all major social media platforms for Vidnami where you can join their communities and get more help and support - the only thing missing is live chat!

Vidnami - Pricing

Like Easy VSL, Vidnami has two pricing options which are a monthly and an annual pricing plan. The monthly price currently (May 21) is $47 per month with no initial fee and the annual price is $397 and with both of these you get unlimited video creation which is good!

There is a 14-day free trial and a money-back guarantee so solid options to be able to at least trial the system!

All in all Vidnami offers great value for what you actually get and what you can create with the software, this is also ideal for agency owners as there are no limit caps so you could mass-produce videos for clients and recover the fee very quickly!

I like that there is a free trial option so you can try it out and I think the monthly fee is reasonable with a discount for annual purchases.

Our final offering in this review is VSL Maker and this software package is slightly different from the others reviewed in that it focuses heavily on the scripting side of VSLs as well as still catering for video production. The USP of VSL Maker is it is designed to be 'done-for-you' and based around content that is proven to convert, let look closer at what it offers!

VSL Maker - Key Features

• Dual-Angle Output - VSL Makers USP is its offering of both high impact video scripts and script-based videos, these are similar but have subtle differences, VSL Maker caters for the production of both.

• All VSL Types Covered - With VSL Maker you can produce a large range of VSL styles including: explainer videos, lead capture scripts, upsell scripts, affiliate reviews, webinar scrips and traditional sales videos scripts.

• Done-for-you Content - a real key feature of VSL Maker is the amount of ready-done content available within the platform. The whole concept of VSL Maker is to save a user time by offering content ready to use, and content that is proven to convert!

• Simple & Easy To Use - given that VSL Maker is set up with much of the content already produced it is very simple to operate. It has over 200+ smart template blocks which you can add to your production at the click of a button.

• 3 Step System - VSL Maker has 3 step process which makes things super simple, using the pre-done templates you can simply fill in the blanks to customize a production to your niche/brand or idea and VSL Maker does the rest, creating a high-quality VSL based on your few, simple choices!

• Add Voiceover or Audio - VSL Maker allows you to record your own voiceover direct into the software, similarly, you can also upload any audio file, this is a neat feature and one which allows maximum personalization of your product animation.

• No Caps or Limits - VSL Maker has no limits to the number of VSLs you can produce, they also actively encourage running these for others in an 'agency' style so this could also be another solid little way to earn money from VSL Maker which is another nice feature!

VSL Maker is a long-standing respected player in the VSL market, it is produced by a team who have released many other well-known online marketing software tools - it is quite specific to really focus on the sale script side of VSLs but if this is something you are producing its a very solid choice for you!

VSL Maker - Ease Of Use

VSL Maker is certainly easy to use, it is designed with ease of use in mind! - the three-step process allows you to simply select what type of VSL you require, then edit the pre-written script to customize it with your product details, you then copy this script into the video production area and choose some basic settings (audio choices etc) then press produce and you are done!

There are no real skills required here and as there is no timeline feature it lends itself well to beginners as it's a case of pasting a script into the software and letting it do the rest, all things considered, VSL Maker really is one of the best around when it comes to ease of use!

VSL Maker - Negatives

In my opinion, the main obvious negative with VSL Maker is the lack of high-quality animation features seen with other products mentioned in this review. The end product from VSL Maker is quite one-dimensional and I believe seems a bit old-fashioned! Having said this, VSL Maker doesn't promise world-beating animations, it promises proven script-based VSLs and this is what it delivers in seconds!

The key thing to understand before purchasing VSL Maker is what the end product looks like and its main purpose...don't expect modern-looking, slick animations as you'll purchase then be disappointed! however, if you want quick to put together VSLs that are great for converting then this could be the one for you.

VSL Maker - Customer Support

VSL Maker has the option of submitting a support ticket via a central email address. This appears to be a support address for their general suite of software packages but it is well staffed so you can expect any issues to be responded to in a timely manner!

VSL Maker - Pricing

As it stands (September 2021) there are two pricing options quoted on the VSL Maker homepage, however, one is a special 'Founders Offer' which has been running for a while, this allows full lifetime access to VSL Maker for just a one-time payment of $37!

The other option is pay-monthly which is also set at $37! so clearly, anyone wanting to purchase will choose the lifetime payment! it's worth noting also that there is a 30-day money-back guarantee and also a lifetime account allows you free access to software updates! plus, in addition, the no-limit cap means you can generate and produce as many videos as you like!

The RESULTS!

Ok, so we come to the most important bit! my results! this is how I've ranked the four software packages reviewed above and some quick detail about how I've reached this decision!

1. Explaindio - fantastic range of features, slick, modern animations, packed with content which is excellent value for your money! the end product this package can produce is great for getting noticed in today's ever-growing video-based market.

2. VSL Maker - a classic VSL production tool, very basic videos which are produced but super-simple to use, extremely quick to get a VSL up and running and is incredibly good value with the current lifetime special price on offer, beginner and budget-friendly option!

3. Vidnami - like Explaindio a more modern feel to this software package which allows a range of animations to be produced to help sell your products/services on any platform! plenty of content and features included but lets itself down with a high price!

4. Easy VSL - one of the longest standing traditional VSL making software packages which is tried and tested, I just feel it is almost past its sell-by date and other offerings are over-taking it now, still has a place but isn't the cheapest so might be one to pass on!

COnclusion

So there you have it! that concludes my in-depth review of the best Video Sales Letters (VSLs) creator for 2021here on the Software Review Guy! To recap, I reviewed four VSL creator software packages, Easy VSL, Explaindio, Vidnami and VSL Maker and did a deep-dive look at their features, ease of use, pricing, support and also the negatives i feel each software package has! I hope all of this allows you to make an informed decision about which of the packages to purchase!

To summarise, EasyVSL is a long-standing player and one of the first video sales letter style production tools to appear. As a result, it's hugely well-known and established as a result with many top marketers swearing by it (think Russel Brunson etc). The software itself is easy to use, very beginner-friendly and will allow you to turn your written content into a VSL in a matter of minutes, this is ideal if you want to get a video live on your sales page and begin to test!

Explaindio is a relatively new-to-market product but it's modern, slick and offers everything you need to easily produce high-quality VSLs and further animation types. You'll need to be slightly more tech-savvy to get your head around Explaindio as there is a lot packed into it's platform which could become overwhelming but the excellent knowledge hub built into the software does help walk you through it all! it's also very good value for money meaning this came out top in my scoring!

Like Explaindio, Vidnami is also a relative newcomer to the market and again offers more than, for example, EasyVSL in terms of the types of videos it allows you to produce. There are VSL style templates but also options for video for all the major Social Media platforms and other types too including product sales or review videos among others. I feel, however, where Vidnami lets itself down is it's price point as it's certainly not cheap!

Lastly VSL Maker! this is the simplest and most 'hands-off' approach package which literally does 95% of the work for you, the end product is not particularly modern but that really isn't the point of the software, it's aim is to produce classic VSLs based on templates and content proven to convert, it's similar to Easy VSL in this regard but its the most budget-friendly so is a definite one to consider!

So which to choose? well, it really depends on what exactly you need, if you are purely looking to create more traditional type VSLs then Easy VSL or VSL Maker are the ones for you, however, if you need more eye-catching, modern animation styles to stand out on social media etc, then Explaindio and Vidnami should be the ones to consider!

Remember all four packages reviewed here today have money-back guarantee's so it's worth giving your chosen one a shot at least and see how you get on! use the red buttons in this review to go straight to the sales pages and get the best prices! and finally, remember my awesome bonus package that you'll receive should you purchase any of these software through my links, see the very bottom of this review for more details!

Until next time thanks for reading my review of the best VSL creators for 2021, best wishes for your business!

The Software Review Guy