Our Audience

We want the broadest audience possible, that’s why we chose the Wisconsin Institute for Discovery to house our gallery (wid.wisc.edu). It is a beautiful public space in the heart of UW-Madison campus that is free and open to the public daily. The WID aligns with our mission, to bring fungi to the people and to combat the misconceptions about fungi through discovery and inspiration. We want to share our love of fungi with a broad community by highlighting the joy of connecting art with science.

Mycologists are a small group of people within STEM, and we want to broaden that group to include the general public in Madison, WI.