Our Socials

Our social media campaign, summarized.

Table of Contents

Find all our work @ https://linktr.ee/thementalplate.

Overview

Our social media centered around our Instagram and TikTok, containing posts and reels of information about EDs, such as research and the importance of our protective and risk factors.

In our podcast, we go more in-depth about how EDs have changed our lives and our community, relating our stories toward our youth audience. We discuss what we can do to help prevent disordered eating.

Instagram

Instagram was our primary form of communication. We have been consistently posting on our account since November. In addition to posts and reels, we also repost helpful resources and reminders on our story to utilize our platform to the fullest.

Methods

On our Instagram, we post 4-5 times a week. It was our main form of communication.

Every week, we had 2-3 posts informing our followers about different aspects of EDs, especially our protective and risk factors.

We also posted 2 reels per week. Since Instagram is primarily used for Reels, we began creating reels to gain an audience and traction. Instagram was also a way we could advertise our other platforms and events.

Audience Impact

We've reached 3,672 accounts and have 444 followers within 3 months of creation on Instagram. We've reached 4+ countries and have impacted users all across Texas, making our reach international.

82.4% of our audience consisted of youth (aged 13-24), aligning with the ages we hoped to reach.

Spotify/YouTube Podcast

Our podcast started with our team simply discussing the effects of EDs on our lives and community, but in our later episodes we have brought in guest speakers such as professionals in the field. Our goal is to provide a more relatable conversation about EDs among youth.

Methods

We posted our podcast on both Youtube and Spotify for greater accessibility to reach a wider audience.

We discussed personal stories relating to disordered eating and how it can start. We incorporated examples of community support and how it can help, as well as how low self-esteem can cause EDs.

Audience Impact

On Spotify, our first episode was played 6 times.

Our first episode has gained 83 views within a week. Our Youtube channel so far has 68 subscribers.

TikTok

Here, we posted short, informational videos using trending audios to gain a wide audience, in addition to Instagram videos.

Methods

Our TikTok page is an alternative form of communication. We post our Instagram reels here to gain a wider audience.

Our contents are informational videos that is composed as entertainments or trending styles for our viewers.

Audience Impact

We had a great outreach based on the total of 181 likes and 3,176 views that we received for our first 5 posts.

Our top post had 2.1K views, 105 likes, and 3 shares within 1 week.