Reason refers to the motive by the author. Here we try to understand the author’s intent. Is it to:
Inform
Convince
Agitate
Reason with us
Build or destroy
Summarize the best research
or to Gain notoriety?
When we did our investigation of who authored the message, we often uncover the motive behind it.
If we discover a group who tries to hide from being investigated, then we are probably looking at a scam operation.
The Who and the Reason are connected.
All media outlets should abide by a code of journalistic ethics in their reporting. Consider the following guidelines for ethical and non-ethical behavior.
There is a major idea known as Altruism.
These are people who have a major commitment to make a difference. Here is an excellent article about 5 ways to make a difference and be sure to watch the TedTalk
Put altruism to the test. Does this self help book's message stick or flush:
Scan any of the video above by Admiral William H. McRaven:
His children's book: Make Your Bed with Skipper the Seal
His full length book: Make You Bed: Little Things That Can Change Your Life and Make the World a Better Place.
Try this video to understand what a conspiracy theory is.
What is this whole world of conspiracy theories have to do with you? Any help here?
Cyberbullying: What is it and how to stop it 10 things teens want to know about cyberbullying
What is the reason for conspiracy theories? This TED talk helps undersanding that question: https://www.youtube.com/watch?v=LZoXb1WDpls