Marketing

Nescafe markets its products by using emotions, social media, and their large varieties of coffee to connect with people. Their advertisements often show how coffee brings people together, like in the #GoodMorningWorld campaign, where they encouraged people to share their morning coffee moments. They also encourage the sharing of their coffees as they spread their influence through people. They also create content on platforms like TikTok and Instagram, such as the #NescafeShake challenge, where people made and shared creative coffee shake videos. To stay relevant, they collaborate with influencers and celebrities, working with YouTubers and bloggers to promote their coffee as the 'perfect start to the day'. With these smart marketing strategies, Nescafe stays one of the most popular and relevant coffee brands worldwide.  

All of these photos show people drinking from a nescafe cup and socialising with each other. This implies that people feel connected whilst drinking nescafe products and is a great way to advertise their products.

Here are some examples of how Nescafe advertises their coffee: