Design and research

Nescafe’s design process has always been about finding new ways to create coffee that people love, while making it easy and convenient. As the brand grew, they learned more about what coffee drinkers actually wanted. Some people wanted something quick and simple, while others were looking for a richer, more fancy coffee experience. To meet those different needs, Nescafe put a lot of focus on research and testing new ideas to improve both taste and convenience. They worked hard to find the perfect balance between great flavor and making it easy to prepare.

Nescafe’s team of scientists and coffee experts experimented with different roasting methods and freeze drying techniques to preserve the natural aroma and deep flavor of the coffee. Through a lot of trial and error, they fine-tuned their process to create a smoother, tastier cup every time. This attention to detail allowed them to expand beyond just instant coffee, coming up with ready-to-drink bottles, coffee capsules, and even 3-in-1 sachets that combined coffee, sugar, and milk all in one packet for even. more. convenience.

Sustainability has also become a big part of Nescafe’s design journey. They’ve worked hard to make their packaging more eco-friendly and cut down on waste. They also focus on making sure the coffee they source is grown responsibly by partnering with farmers, helping them improve their crops while taking care of the environment.

Throughout it all, Nescafe’s design process has been about listening to what people want and constantly improving their products. Whether it’s making coffee that’s easier to prepare, tasting better, or having a positive impact on the environment, Nescafe’s goal has always been the same, to create coffee that people love, and to do it in a way that everyone agrees on.