In 2006, Mary Ann Bautista and her partner took a gamble on something relatively untried at the time: YouTube. A client agreed to pay them some money and let them do their research. It wasn't anything elaborate. They merely tried something fresh to see what might be done with it. And a little test led to massive success: their movies helped make hundreds of millions of dollars in sales and were still earning sales more than 15 years later. It’s a good example of how you can keep earning revenue from YouTube marketing even years after your video is placed there.
Bautista is now the co-founder of TurboRank, a YouTube growth agency that helps businesses increase their visibility and sales on YouTube without paying for commercials. She has been working in the area of direct response marketing for more than 20 years, and for almost 20 years, she has been attempting to figure out how to win on YouTube. YouTube SEO is an important part of her profession, but it means more than just using keywords. It is about understanding what people want and making something worth seeing. Videos may become a source of answers and suggestions with the advancement of AI search.
But one of Bautista’s primary points is that YouTube is a distinct space from traditional advertising outlets. People go there not because they have seen an ad, but because they want to ask some questions, solve a problem, or search for anything. So it’s vital to know the YouTube algorithm, but not to start with it. Instead, a business should first identify its audience and discover what exactly they are looking for before developing any YouTube video.
But there's a lot more to developing a channel than just publishing video after video. In Bautista's post about successful YouTube channels, he touches on the flywheel process at play inside these channels and the value that can be generated from engagement outside of YouTube too. Communities such as Reddit, Quora, and Facebook groups can help create awareness if individuals truly join in debate and not just post their promotional links. The human aspect still matters. The answer to individuals who question themselves about how to grow on YouTube is not just to publish more videos.
Another obstacle that stops many individuals from getting started is the fact that people may not want to go on camera. But Bautista says this should not stop them. If the content is entertaining enough, it is feasible to build a successful Faceless YouTube channel. Bautista suggests a practical method for publishing: one larger video every week, and a couple of Shorts, best made in groups. Shorts are not long videos, so you have to handle them differently. That’s why a YouTube Shorts strategy may help bring in some new viewers.
More importantly, you do not have to look for popular videos or spend all your cash on ads to use YouTube for your business. There is a far simpler method to go about it: figure out what people need, make relevant films, post consistently, and let those videos function. Bautista’s instance is evidence of the success of this technique. An old video recorded years ago might still draw viewers, consumers, and cash today.