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1. Summary:
a. Students are to produce a series of works learned from the course of the subject as a part of a marketing campaign
b. The product should be available in Canada
c. Originality is key. Do not use any parts of existing marketing materials for the same product
2. Submission
a. A marketing proposal
i. What is the product?
ii. How is the product advertised in Canada or other countries?
iii. Where are you doing your marketing
1. Social media
2. Print media
3. In person
4. Commercials
5. Youtube Ads
6. Email
iv. Create a timeline for completing the project with Daily Goals
v. Explain what you are going to do in a few paragraphs
vi. Include a title page with your name, course code and assignment name
b. Works
i. One logo
ii. One poster using Canva or its alternatives
iii. One info-graphic, flyer or brochure using Canva or its alternatives
iv. One animation of maximum of 1 minute using Animaker or Biteable
1. Talk about facts of the product
2. Talk about advantages of using this product
3. You may include actual pictures of the product
4. Please include some background music from Biteable
c. Reflection
i. Write a reflection of 150-300 words
ii. Write about the design principles that you have used during the process and decision-making that you have done during the project
3. Stages
a. Planning
i. Decide whether you are doing a flyer, info-graphic or brochure
ii. Decide what platforms/tools to work on them
iii. Do not spend more than 1 day on this stage!
iv. Submit your marketing proposal on Google Drive before moving to the next stage
b. Production
i. Start working on the marketing materials
ii. Come to Mr. Yang for advice and improvements
c. Reflection
i. Save your last day of class to write a reflection
d. Submission
i. Submit all files on Google Drive
ii. Submit your video link or Youtube link in your *.Docx file along with other files
iii. You may submit everything in one *.Docx
e. Study for your other courses and their exams!
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