Contact For Website Development or Digital Marketing Services.
Are you aware that Facebook advertising has its training course, for free? If you go here, you will discover all of the basic moves, how to put together an audience, set up targeting elements, the whole enchilada!
One big difficulty with this kind of learning is the general, and highly generic type of content.
The thing about Facebook ads, which not many people seem to talk about, is that each case is going to be very different.
I think many of us are so used to this ‘one size fits all’ approach, which harks back to 20th Century advertising, that we experience a kind of ‘cognitive dissonance’ when it comes to social media advertising.
The very first part of advertising on Facebook is setting up your business page, this is going to be the ‘sponsoring’ entity for the ads. This means that all the ads are going to be branded by the page which sponsors them.
But before we even get this far, we need to have a careful think about who we are, and who our customers are.
Too many people are jumping in with both feet, not giving any thought to why they are doing it, they just want to sell!
Like so many aspects of our lives, Preparing is essential, if you look at any project, event or production you will see that at least 85% of the energy and resources are used in preparing for them.
To Submit A Travel Guest Post on Grass Desk Website you have to send your query at deskgrass@gmail.com
Facebook advertising is no different.
The power of the platform is in how it allows us to finely tune our target audience.
The more time you can devote to choosing the characteristics of your audience, the more chance you have of reaching people who will want exactly what you are offering them, or the more chance they will respond to your message.
We then come to choosing the ‘creative’ elements. We might have a video which we have produced for the purpose; chances are though you will want to use a graphic.
The selection of your graphic is one variable you have lots of control over, and it is the one feature that so many get wrong.
This is where our understanding of our audience comes in mighty handy.
All we want the graphic to do, in essence, is to gain attention, and motivate our Facebook user to want to find out more.
We cannot expect the graphic to convey all of our messages, and it does not need to, the rest of our presentation will do that.
Choosing a graphic which arrests attention, and makes someone notice it, among the constantly scrolling Newsfeed is a tough job.
You can keep changing this in your campaign, we can dynamically edit the ads. So if you find your 1st choice is not performing, change it!
Copy, the words, the communication. This is a vital part of your ad.
You will select the right type of English to use because you have empathy, and specialized knowledge of your people, right?
Once you have gained someone’s attention, and they take the time to discover more, make it worth their while!
Too many advertisers are making assumptions of the wrong kind, time is precious, we are all running out of time, so the more you can make your back-end presentation relevant, concise and rich with meaning, the more chance that person will respond.
This is the one thing which technical ‘know-how’ can’t give you, your innate understanding of your market. This is where Talent comes in, and marketing chops.
So, you have an enormous quantity of ‘How-To’ information, all at your convenient disposal, take a look on YouTube also for some dynamic demonstrations of Facebook ad setups.
At the end of it all, your intentions, and your genuine understanding of your audience will determine your outcomes, the Tech works, the people are right there, it is up to you to connect, and communicate with them.
Get Technology Business Write For us category to submit blogs.