Local Involvement
Boston, Massachusetts
Boston, Massachusetts
Race To Revolution
With athletic wear sponsored by Reebok, contestants complete a triathlon along a route that traces important sites of Boston’s Revolutionary War history
12 mile bike ride from Lexington to Bunker Hill, 10 mile run from Bunker Hill to Boston Harbor, and ending with 2 mile swim in Boston Harbor to the Boston Tea Party Museum
Embodying Reebok’s Outlaw values and connecting them to the city’s history
Patriots From the Past
To tap into nostalgia of Boston’s sports history, host a pop up shop at a Patriots game in Foxborough
Reebok supplied NFL jerseys 2002-2012, a period in which the Patriots won 2 Super Bowls (2003 and 2004)
Engage fans through the sale of vintage Reebok x Patriots gear (jerseys, sweatshirts, shirts)
Establish a positive connotation and association between the Reebok brand and Boston area sports success
Beanpot Tournament
Annual two-day tournament between the four NCAA D1 hockey teams, Harvard, Boston College, Boston University, and Northeastern
Provide sponsorship and gear to one of college hockey’s premier events
Free T-shirt and hat giveaways with Reebok branding
Create a connection between Reebok and one of the city of Boston's premier and most historic sporting events