Four-time NBA Champion, Olympic Gold Medalist, and Golden State Warriors forward, Draymond Green, is officially partnering with Reebok, marking a major milestone in the brand’s renewed commitment to basketball and athletes. 

This isn’t a traditional endorsement deal. Draymond will play a strategic role in driving Reebok forward into the new age of basketball and athlete partnerships. Draymond won’t just be a brand ambassador and sponsored athlete, he will be a creative partner, engineering new ideas and driving Reebok forward. There are even plans for an educational initiative geared toward empowering young athletes with the mindset and resilience needed to succeed in sports and beyond.

Green’s growing presence off the court has also positioned him as a respected media voice. Through his groundbreaking multi-year agreement with Turner Sports, Draymond has appeared regularly on TNT’s Inside the NBA, becoming the first active NBA player to contribute to the show. His candid insights, dynamic debates with Charles Barkley and Shaquille O’Neal, and ability to break down the game in real time have won over both fans and critics. His media success underscores his broader brand value—someone who not only performs but also communicates, connects, and leads.

As a company, Reebok understands that customers want more authenticity out of their athletes, wanting to see what happens beyond the court or field. Draymond understands this. His podcast, “The Draymond Green Show with Baron Davis” has been a huge success and drives the conversation off the court. Episodes of his podcast are a must listen as Draymond breaks down his games and reacts to the latest NBA and greater sports world news. You know that when listening to his podcast, you will hear his unvarnished opinion. That same raw honesty and willingness to engage with the culture is exactly what makes him the perfect partner for us. 

Draymond’s involvement won’t stop at a signature shoe and line, he will also play a direct role in performance innovation, athlete mentorship, and supporting athletes on and off the field. As the first athlete to partner with Reebok in our new era, Draymond will be at the forefront of everything we do. As a company, we want to do more than just have a signature shoe line. We want to form a partnership with Draymond that leads to more informed athlete insight, better cultural awareness, and a stronger long-term vision. This long-term vision will be rooted in shared values: toughness, authenticity, and a relentless drive to stand apart.

For Reebok, this is a chance to reintroduce ourselves to the wider public. We are extremely proud that Draymond Green will be our first athlete partnership in our new era. There is no one else who we would rather have leading this next chapter—an athlete who embodies authenticity, grit, leadership, and an unwavering commitment to excellence both on and off the court. Draymond represents everything Reebok stands for: a challenger’s mindset, a fearless voice, and a drive to push boundaries. Together, we’re not just launching products—we’re building a movement rooted in purpose, performance, and culture.