The Emergence of a Superstar
What sets Taylor Swift apart and has led to Taylor Swift’s impact in the music industry?
What impression does art leave on its community?
Given Taylor Swift’s strong and interactive connection with her fanbase, can we consider fans “consumers”? What about “stakeholders”?
Besides their craft, what are the means through which an artist can have a voice? How is such a voice keen on this generation?
Week 1 | Take the Glory, Give Everything—Introduction
Week 2 | I Hope You Think My Favorite Song—Business & Marketing