Join us as we fall down a rabbit hole of the techniques, power, and responsibilities of becoming one of today’s most relevant figures in pop culture.
Swift’s longevity and impact in a competitive industry gives us insight into how she impacts multiple economies, sustains customer loyalty and customer acquisition, and manages public relations. Swift’s evolution as a contemporary artist and advocate arms us with the tools to tackle broader issues such as copyright and antitrust as well as grapple with larger questions of ethics, morality, and legality.
We’ll dissect nuanced meanings of and connections fostered by Swift’s songwriting; examine case studies of Swift’s battles and triumphs; learn business strategies catapulting Swift to stardom; and adopt a critical lens of Swift’s role as an activist—and yours. With a unique blend of law, business, economics, and philosophy, we’ll explore how art and authenticity create enduring value and reflect compelling arguments about the self and beyond. We’ll put her under scrutiny, but handle it beautifully.