Join us as we fall down a rabbit hole of the techniques, power, and responsibilities of becoming one of today’s most relevant figures in pop culture.
Swift’s longevity and impact in a competitive industry gives us insight into how she impacts multiple economies, sustains customer loyalty and customer acquisition, and manages public relations. We’ll examine what Swift’s enduring social capital reveals about consumer choice and preferences within a marketplace—not only through the explicit, measurable impact of concerts and merchandise, but through the implicit, unfolding development of linguistic construction in songwriting.
Swift’s evolution as a contemporary artist and advocate arms us with the tools to tackle broader issues such as copyright and antitrust as well as grapple with larger questions of ethics, morality, and legality. We'll adopt a critical lens of Swift’s role as an activist—and yours.
With a unique blend of strategy, economics, law, and communication, we’ll explore how art and authenticity create enduring value and reflect compelling arguments about the self and beyond. We’ll put her under scrutiny, but handle it beautifully.