Goals to identify what you plan to accomplish but also, communicate that to others, and measure what you did. They also are a basis for recognition and celebration. Goals should be realistic, attainable, and measurable.
Goals are not projects.
Projects are developed to meet goals.

Goal statements

• Begin with the preposition “to”

• Contain observable action verbs such as establish, create, change, present, decide, recruit, train, improve, conduct, sponsor, increase, establish

• Are statements of what the team wants to accomplish within a given time period

• Reflect a specific something that can be evaluated as having been accomplished or not

• Are realistic but represent enough of a challenge to make them worth working toward

• Tie directly back to the basic purpose of the organization

• Projects you do or activities you plan need to relate back to a goal you set for the year