Market Segments
· Direct clients in our niche: industries, size, location
· Translation/interpretation agencies (LSPs): industries, size, location
· Nonprofits & community organizations
· Government institutions
· Other clients
Ideal Client Profile
· Industry, company/organization size, and location
· Language services needs and why do they need them
· How can you help them achieve their goals?
· Budget range
· Project frequency
· What do they value?
·