Traditionally 'sync' has been dominated by publishers and PROs. A content maker would have to know which songs they wanted to license and who controlled the copyrights and often this information is held by publishers, labels and performing rights organisations. They would then go and request a license for the material and generate a sync. Overseas this work is usually done by an music supervisor, but in New Zealand there are many more productions needing music than there are music supervisors. The problem here is that musicians are passive in the sync industry. The role of an active licensing agent is taking the music to the media maker instead of waiting for them to ask you.

Here's how it works:

• Music copyright owners own the master recordings and compositions of their music.
• If you’re looking to diversify income streams without giving away rights or restricting future career opportunities, as a copyright owner you can non-exclusively license select rights to a licensing agent for use in synchronisation
• Synchronisation or ‘sync’ is the pairing of music with moving images
• An active licensing agent like Syncfeenz will pitch your music to our network of film, TV, app, advertising, digital marketing and game producers
• If your music peaks their interest, Syncfeenz will facilitate the licensing process, negotiating the terms and license type and collecting the sync fee.
• We don’t get paid until you get paid.
• You are free to sign non-exclusive agreements with other licensing agents or license your own music

Read on for the full terms: