Embedded Files
Publication
Publication
Gao, X. S., Currim, I. S., & Dewan, S. (2022). Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data. European Journal of Marketing.
Zhang, X., Wang, X., & Gao, X. S. (2025). An Empirical Exploration of the Antecedents to Consumer Acceptance of Refurbished Digital Products. Information Technology and Management.
Gao, X. S., Choudhary, V. (2026). An Alternative Model of Brand Loyalty. Information Systems Research.
Under Review
Under Review
Pricing and Compensation Design in Ride-sharing Platforms
Pricing and Compensation Design in Ride-sharing Platforms
Sreya Kolay, Xiaoyi Sylvia Gao
Sreya Kolay, Xiaoyi Sylvia Gao
R&R on Journal of Marketing Research
R&R on Journal of Marketing Research
Can Franchising Mitigate Counterfeiting?
Can Franchising Mitigate Counterfeiting?
Xiaoyi Sylvia Gao, Vibhanshu Abhishek and Vidyanand Choudhary
Xiaoyi Sylvia Gao, Vibhanshu Abhishek and Vidyanand Choudhary
R&R on Management Science
R&R on Management Science
2022 WISE Best Paper Nominee
Optimal Pricing under Ratings Inflation
Optimal Pricing under Ratings Inflation
Xiaoyi Sylvia Gao, Jinan Lin, Prasad Naik, Imran Currim
Xiaoyi Sylvia Gao, Jinan Lin, Prasad Naik, Imran Currim
R&R on POMS
R&R on POMS
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