Embedded Files
Publication
Publication
Gao, X. S., Choudhary, V. (2026). An Alternative Model of Brand Loyalty. Information Systems Research. https://pubsonline.informs.org/doi/abs/10.1287/isre.2022.0278
Zhao, Y., Gao, X. S., & Paas, L. (2026). Chatbot-Administered Surveys in Marketing: A Literature Review. International Journal of Market Research.
Zhang, X., Wang, X., & Gao, X. S. (2025). An Empirical Exploration of the Antecedents to Consumer Acceptance of Refurbished Digital Products. Information Technology and Management.
Gao, X. S., Currim, I. S., & Dewan, S. (2022). Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data. European Journal of Marketing.
Under Review
Under Review
Optimal Pricing under Ratings Inflation
Optimal Pricing under Ratings Inflation
Xiaoyi Sylvia Gao, Jinan Lin, Prasad Naik, Imran Currim
Xiaoyi Sylvia Gao, Jinan Lin, Prasad Naik, Imran Currim
R&R on POMS
R&R on POMS
Pricing and Compensation Design in Ride-sharing Platforms
Pricing and Compensation Design in Ride-sharing Platforms
Sreya Kolay, Xiaoyi Sylvia Gao
Sreya Kolay, Xiaoyi Sylvia Gao
Under Review on POMS
Under Review on POMS
Product Innovation under Piracy: The Strategic Role of Intra-brand Competition
Product Innovation under Piracy: The Strategic Role of Intra-brand Competition
Xiaoyi Sylvia Gao, Mingdi Xin, Vibhanshu Abhishek and Vidyanand Choudhary
Xiaoyi Sylvia Gao, Mingdi Xin, Vibhanshu Abhishek and Vidyanand Choudhary
2022 WISE Best Paper Nominee
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