Xiaoyi Sylvia Gao

I earned my Ph.D. in Management with a specialization in Marketing and Information Systems from the Paul Merage School of Business, University of California, Irvine, USA. Before that, I completed a Master’s in Quantitative Economics at the Wang Yanan Institute for Studies in Economics and earned Bachelor’s degrees in Economics and Mathematics from Xiamen University, China.

Enthusiastic about combining analytical and empirical methods in digital marketing research, my work primarily examines pricing and competition in online marketplaces. I also teach courses in Digital Marketing and Business Analytics in master level. 

Outside of academia, my interests include mathematics, swimming, horseback riding, and musicals.

sylvia.gao@auckland.ac.nz