Social Media Campaign for Zahid Nihari

As both the Graphic Designer and Social Media Manager for Zahid Nihari, I led a comprehensive digital campaign aimed at enhancing the restaurant’s online presence, increasing engagement, and driving foot traffic to its Tariq Road and Saddar branches.

To achieve this, I developed a visually compelling brand identity, designed high-quality social media assets, and executed a data-driven content strategy. The campaign focused on showcasing signature dishes, highlighting customer experiences, and promoting seasonal offers while ensuring brand consistency across Facebook and Instagram.

My primary goal was to capture the rich flavors, heritage, and authenticity of Zahid Nihari through engaging visuals, strategic messaging, and interactive content that resonated with food lovers.

Project Showcase: Social Media Campaign for Zahid Nihari

1️⃣ Social Media Posts & Graphics
The images showcase various social media posts created for the Zahid Nihari campaign. These include high-quality food visuals designed for Instagram and Facebook, highlighting signature dishes like Nihari, Nalli Nihari, Maghaz Fry, and Sheermal. The graphics feature custom food photography, engaging captions, and strong calls to action, aimed at increasing interaction and attracting more customers to both the Tariq Road and Saddar branches.

2️⃣ Campaign Banners & Promotional Materials
The banners and promotional materials were strategically designed to capture attention with minimal text and striking food imagery. These assets were crafted to be versatile for multiple platforms while maintaining Zahid Nihari’s brand consistency. Each banner focused on key promotions, special offers, and seasonal deals, such as Ramadan Iftaar packages and discount deals.

3️⃣ Before-and-After Designs
Before-and-after visuals were created to showcase the transformation of Zahid Nihari’s digital branding. This demonstrates how the social media posts were revamped, making them more visually appealing, engaging, and aligned with modern branding trends. The updated designs enhanced customer engagement and improved the overall brand perception.

4️⃣ Video Content & Animations
Short video clips and animations were produced to elevate user engagement. These included:

Mouthwatering slow-motion food shots to entice customers.
Behind-the-scenes clips of the Nihari preparation process.
Customer testimonials sharing their dining experience.
Instagram Stories & Facebook Ads featuring limited-time promotions.

5️⃣ Content Calendar & Social Media Strategy
The content calendar showcases a strategic approach to scheduling and organizing social media posts effectively across platforms. It illustrates a balanced mix of:

Food promotions highlighting best-selling dishes.
Customer engagement posts (polls, Q&A, and reviews).
Festive offers and giveaways to attract new customers.

This ensured consistent posting and maximized audience reach, keeping the brand top-of-mind for food lovers.

6️⃣ Analytics & Campaign Results
The analytics section highlights the impact of the campaign with measurable KPIs, including:
✅ 60% increase in engagement across Facebook & Instagram.
✅ 25% boost in website traffic from social media.
✅ 30% rise in customer visits, directly influenced by promotional content.
✅ Higher organic reach, with more shares, likes, and interactions on food-related posts.

The campaign successfully enhanced Zahid Nihari’s digital footprint, reinforced its brand identity, and increased footfall at its Tariq Road and Saddar branches through strategic, visually engaging content.

My Role & Responsibilities

As the Graphic Designer & Social Media Manager, I was responsible for:
✅ Designing visually appealing content, including food photography posts, promotional banners, and menu highlights.
✅ Developing a strategic content calendar, ensuring a balanced mix of promotional, interactive, and brand-building posts.
✅ Creating engaging video content, including customer testimonials, cooking processes, and behind-the-scenes footage.
✅ Managing and scheduling posts to maintain a strong online presence.
✅ Monitoring analytics and engagement metrics to optimize content performance and improve reach.

To successfully execute this campaign, I worked closely with:

The Marketing Team – To align the content strategy with promotions and business goals.
The Photography Team – To capture high-quality, appetizing visuals of the restaurant’s dishes.
The Content Team – To craft engaging captions and storytelling that complemented the visuals.
The Analytics Team – To track campaign performance and refine our approach based on audience insights.

Key Campaign Elements & Artefacts

1️⃣ Social Media Posts & Graphics

Mouthwatering visuals of Zahid Nihari’s signature dishes, such as Nihari, Nalli Nihari, Maghaz Fry, and Sheermal.
Engaging customer testimonials featuring their dining experiences.
Posts promoting seasonal offers, deals, and discounts.

2️⃣ Campaign Banners & Promotional Materials

High-quality banners designed for special events, like Ramadan Iftaar deals and National Food Days.
Minimalist yet striking designs to capture attention while maintaining brand aesthetics.

3️⃣ Before-and-After Designs

Enhanced and modernized existing brand visuals to make them more visually appealing, engaging, and shareable.

4️⃣ Video Content & Animations

Short cooking videos, behind-the-scenes clips, and customer reaction videos to increase engagement.
Instagram Stories and Facebook Ads featuring limited-time offers to encourage conversions.

5️⃣ Content Calendar & Social Media Strategy

A structured and well-planned posting schedule to ensure consistency.
Balanced content including food promotions, interactive Q&A sessions, and user-generated content.

6️⃣ Analytics & Performance Reports

Engagement metrics such as likes, shares, comments, and story views.
Growth in follower count and customer inquiries via social media platforms.

Results & Impact

The social media campaign for Zahid Nihari successfully met its objectives, leading to:

✅ 60% increase in engagement across Facebook & Instagram.
✅ 25% boost in website traffic directed from social media.
✅ 30% rise in customer visits, driven by promotional and interactive content.
✅ Enhanced brand perception, reinforcing Zahid Nihari’s position as one of Karachi’s top Nihari destinations.
✅ Higher social media visibility, with increased shares and organic reach through visually compelling content.

Through a well-executed social media strategy, engaging visual storytelling, and data-driven optimization, the campaign elevated Zahid Nihari’s digital presence, built a loyal online community, and contributed to its business growth.

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