Social Media Campaign for Emaar Pakistan & Emaar Dubai
Social Media Campaign for Emaar Pakistan & Emaar Dubai
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As a Graphic Designer and Social Media Manager, I led a comprehensive campaign for Emaar Pakistan & Emaar Dubai, creating visually engaging content and executing a strategic social media plan to boost engagement, drive traffic, and elevate brand awareness across multiple platforms.
As a Graphic Designer and Social Media Manager, I led a comprehensive campaign for Emaar Pakistan & Emaar Dubai, creating visually engaging content and executing a strategic social media plan to boost engagement, drive traffic, and elevate brand awareness across multiple platforms.
Project Showcase: Social Media Campaign for Emaar Pakistan & Emaar Dubai
Project Showcase: Social Media Campaign for Emaar Pakistan & Emaar Dubai
1. Social Media Posts & Graphics: The images showcase various social media posts created for the Emaar Pakistan & Emaar Dubai campaign. These include vibrant, high-quality visuals designed for Instagram, Facebook, and LinkedIn to promote new real estate developments. The graphics feature custom-designed property images, engaging captions, and strong calls to action, aimed at boosting user interaction and attracting potential buyers.
2. Campaign Banners & Promotional Materials: The banners and promotional materials are designed to capture attention with minimal text and striking visuals. These artefacts were crafted to be adaptable across different platforms while maintaining brand consistency. Each banner promotes key aspects of the project, like investment opportunities, property highlights, and customer success stories.
3. Before-and-After Designs: Included are before-and-after visuals showing the transformation of existing social media posts. This highlights how I revamped the designs, improving aesthetic appeal and aligning them with the overall branding strategy of Emaar Pakistan & Emaar Dubai.
4. Video Content & Animations: Short video clips and animations were created to elevate user engagement. These artefacts were used in Instagram Stories and Facebook Ads, providing dynamic and visually engaging content to attract more viewers and enhance click-through rates.
5. Content Calendar & Social Media Strategy: The content calendar image illustrates the strategic approach taken to schedule and organize posts effectively across multiple platforms. It shows the variety of content types (image posts, video ads, and carousel posts) planned over a set timeframe to ensure consistency and maximum reach.
6. Analytics & Campaign Results: Finally, the analytics section displays key performance indicators (KPIs), such as increased engagement rates, website traffic growth, and boosted inquiries. These visuals help demonstrate the effectiveness of the social media strategy and highlight the measurable success of the campaign.
My Role and Collaboration
My Role and Collaboration
As both the Graphic Designer and Social Media Manager for the Emaar Pakistan & Emaar Dubai campaign, I was responsible for creating the visual identity of the project as well as managing the social media strategy to maximize engagement. I led the design of all social media assets, including images, banners, and promotional materials, ensuring each piece aligned with Emaar's brand guidelines and appealed to the target audience. Additionally, I developed a content calendar and oversaw the execution of posts across multiple platforms like Instagram, Facebook, and LinkedIn, ensuring consistent messaging and timing.
To achieve this goal, I worked closely with the Marketing Team, who provided insights on the campaign's goals and target demographics. I also collaborated with the Content Team, who provided the necessary copy and messaging for the posts. Additionally, I engaged with the Analytics Team to track the performance of the posts and make data-driven decisions to refine our approach.
Outcome
Outcome
The project successfully met its objectives, resulting in a 50% increase in engagement across all social media platforms, a 20% increase in website traffic from social channels, and a 15% rise in direct inquiries related to the real estate properties. The visual consistency and strategic content planning helped elevate Emaar Pakistan & Emaar Dubai’s online presence, effectively showcasing their properties and building stronger relationships with potential buyers.
The campaign not only improved user engagement but also enhanced the overall brand perception of Emaar Pakistan & Emaar Dubai as a modern, innovative leader in real estate.
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