1. Social Media Posts & Graphics:
The images showcase various social media posts created for the QNA Auditing & Accounting campaign. These high-quality, professional visuals were designed for Facebook and Instagram to promote the company’s core services, such as tax consultation, auditing, and financial advisory. The graphics feature custom-designed service highlights, engaging captions, and clear calls to action, aimed at educating and engaging the target audience while building trust and credibility in the industry.
2. Campaign Banners & Promotional Materials:
The campaign banners and promotional materials were crafted to captivate the audience with clean, impactful visuals and concise text. These artefacts were designed to be versatile across multiple platforms, ensuring brand consistency while promoting the key aspects of QNA’s services, such as expert auditing and personalized accounting solutions. Each banner reinforces the company’s professional reputation, delivering clear, informative messages to attract potential clients.
3. Before-and-After Designs:
This section includes before-and-after visuals that showcase the transformation of QNA’s social media posts. These images demonstrate how I improved the aesthetics and layout of existing posts, refining them to match the brand’s professional image. The revamped designs feature a cohesive color palette, improved typography, and a polished visual style, all of which align with QNA’s branding strategy and business objectives.
4. Video Content & Animations:
To enhance user engagement, I created short video clips and animations that were featured on Instagram Stories and Facebook Ads. These dynamic content pieces helped bring QNA’s services to life, highlighting their expertise and educating the audience on various financial topics. The videos helped increase viewer retention and boosted click-through rates, making the content more memorable and appealing to potential clients.
5. Content Calendar & Social Media Strategy:
The content calendar image illustrates the strategic approach to scheduling and organizing posts across Facebook and Instagram. The calendar includes a variety of content types such as educational tips, client testimonials, service highlights, and promotional content. This organized content plan ensured a consistent and balanced posting schedule, maximizing audience reach and engagement over a set timeframe.
6. Analytics & Campaign Results:
Finally, the analytics section highlights the key performance indicators (KPIs) of the campaign, such as increased engagement rates, higher followership, and more client inquiries. The visuals demonstrate the effectiveness of the social media strategy in driving traffic, growing brand visibility, and generating new leads for QNA Auditing & Accounting.
As both the Graphic Designer and Social Media Manager for the QNA Auditing & Accounting campaign, I was responsible for crafting the visual identity of the brand while implementing a strategic social media plan to maximize engagement and establish QNA as a trusted financial services provider. I led the design of all social media assets, including custom graphics, banners, and promotional materials, ensuring that each piece adhered to QNA’s brand identity and resonated with the target audience. Additionally, I developed a content calendar and managed the execution of posts across Facebook and Instagram, ensuring consistency in messaging and optimized posting schedules.
To achieve these goals, I collaborated with:
The Marketing Team, who provided insights on audience behavior and campaign objectives.
The Content Team, who developed compelling copy to complement the visuals.
The Analytics Team, who monitored key performance indicators (KPIs) and provided data-driven insights to refine our social media approach.
Through this collaborative effort, we successfully enhanced QNA’s online presence, increased engagement rates, and generated more client inquiries, reinforcing the company’s credibility in the auditing and accounting industry.
The project successfully met its objectives, resulting in a 50% increase in engagement across all social media platforms, a 20% boost in website traffic from social channels, and a 15% rise in direct inquiries related to QNA’s financial and auditing services. The consistent visual identity and strategic content planning strengthened QNA’s online presence, effectively positioning the firm as a trusted expert in the auditing and accounting industry.
Beyond just engagement, the campaign also enhanced QNA’s brand perception, reinforcing its reputation as a reliable and professional financial services provider. By delivering clear, informative, and visually compelling content, the campaign successfully built stronger relationships with potential clients and expanded QNA’s digital reach.