Swiftynomics
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Taylor Swift and Beyoncé aren’t just global icons—they’re working women whose achievements shatter patriarchal expectations. While not everyone can be Rihanna, Dolly Parton, or Reese Witherspoon, the success stories of these women help illuminate the often-invisible economic power of everyday women.
Swiftynomics examines the complex, often overlooked economic lives of American women. With Taylor Swift as her muse, economist Misty Heggeness draws from groundbreaking data to uncover the hidden contributions and aspirations of women—spotlighting the unmeasured value they create by pursuing their own ambitions. She challenges outdated narratives about women’s roles in the economy, revealing the sheer volume of productive activity embedded in their daily lives—and the structural barriers that persist.
Smart, playful, and deeply grounded in research, Swiftynomics calls for transformative reforms: from compensating caregiving labor to finally accounting for gendered work that remains statistically invisible. Along the way, Heggeness offers practical advice for women navigating an economy that was never designed with them in mind.
University of California Press
available in hardback, ebook, and audio
Early Praise for the Book
Early Praise for the Book
Like Music to Our Ears...
“Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful.” —Claudia Goldin, Harvard University, Nobel Prize–winning author of Career and Family: Women’s Century-Long Journey toward Equity
“Swiftynomics is the rallying cry we didn’t know we needed. It’s smart, fun, and asks exactly the right question: what happens when women own their economic power? Misty Heggeness shows us that whether you're filling stadiums or juggling three jobs while caregiving, you're part of a revolution. This book will leave you feeling seen—and ready to shake things up.” —Reshma Saujani, founder of Girls Who Code and Mothers First, author of Pay Up
“No one understands the Swift Effect quite like Misty Heggeness. With sharp analytical insight, she weaves together data and cultural lore to show how Taylor Swift and her contemporaries are rewriting the rules of the economy. Swiftynomics is a playbook for the rule-breakers, the storytellers, and the dreamers determined to change the end game.” —Cody Broadway, NBC Universal Executive Producer of Emmy-Nominated The Swift Effect
"Reading Misty Heggeness is like talking to a smart, funny, deeply knowledgeable friend. She shows us how a path to an abundant, prosperous society runs through women: as producers, consumers, storytellers, entrepreneurs, professors, change artists, and moms. Our era is now!" —Anne-Marie Slaughter, Bert G. Kersteller '66 University Professor Emerita of Politics and International Affairs, Princeton University, CEO of New America, and author of Unfinished Business: Women, Men, Work, Family
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