SWIFTY♥️NOMICS

In The Media

What Taylor Swift Can Teach Us About EconomicsDr. Misty Heggeness explains how the pop star inspired her new book, Swiftynomics: How Women Mastermind and Redefine Our Economy.

On Taylor Swift and the Hard Art of ReinventionAt the end of the music video for her song titled “Look What You Made Me Do” from her Reputation album, fifteen different Taylors appear next to each other in an airplane hangar, in front of a blac…

Taylor Swift’s 'Swiftynomics' Reveals How Women Wield the Power to Reshape the Economy‘Swiftynomics’ reveals how Taylor Swift is not only a powerhouse in the music industry; she has also been a driver behind economic shifts.

What ‘Swiftynomics’ Reveals About Women, Work, and PowerWomen now participate more fully in the formal economy than ever before, yet when unpaid care and cultural constraints are accounted for, they continue to shoulder a disproportionate share of total work that remains largely invisible to economic measurement and policy.

Can Swiftynomics Save America?Episode 2772: Misty Heggeness on Swiftian Economics

Taylor Swift’s Album Captures the Power of Women's WorkTaylor Swift redefines work and innovation in her new album, writes 'Swiftynomics' author Misty L. Heggeness

What Taylor Swift Teaches Leaders About Reinventing Their CareersWhy Taylor Swift’s career reinventions are a masterclass for today’s women leaders.

Swiftynomics: How Women Mastermind and Redefine Our Economy by Misty L HeggenessEconomist Heggeness’s astute debut analyzes the role women play in the economy through the lens of billionaire pop star Taylor S...

‘Swiftynomics’: Taylor Swift Releases New Album

Taylor Swift’s Album Release is Quintessential SwiftynomicsTaylor Swift's album announcement is "a masterclass in modern advertising," writes Misty L. Heggeness.

Taylor Swift Isn’t the Economic Force. It’s Her FansWomen today want content that speaks to their lived experiences. And they’re willing to pay for it, too.

The Swift Effect - NBC.comFind The Swift Effect on NBC.com and the NBC app. Explore the vast economic impact of Taylor Swift's music and brand.

Despite dire predictions, one economics researcher says Taylor Swift should give us reason to hopeTaylor Swift is leading an economic renaissance for women.

Taylor Swift, Underdog Voices, and Women’s Historical Right to ‘Bolt’ - Ms. MagazineTaylor Swift's "The Bolter" tells the story of a free woman in society: “As she was leaving, it felt like breathing.”

The Taylor Swift and Beyonce economyTaylor Swift and Beyoncé have generated some $10 billion for the U.S. this year. What does the staggering rise of these two women say about our economy -- and about us?

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