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SWIFTY♥️NOMICS
Home
About
The Book
Media
The Locals
The Survey
More
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About
The Book
Media
The Locals
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In The Media
The Swift Effect - NBC.com
Find The Swift Effect on NBC.com and the NBC app. Explore the vast economic impact of Taylor Swift's music and brand.
Taylor Swift, Underdog Voices, and Women’s Historical Right to ‘Bolt’ - Ms. Magazine
Taylor Swift's "The Bolter" tells the story of a free woman in society: “As she was leaving, it felt like breathing.”
Taylor Swift Isn’t the Economic Force. It’s Her Fans
Women today want content that speaks to their lived experiences. And they’re willing to pay for it, too.
Despite dire predictions, one economics researcher says Taylor Swift should give us reason to hope
Taylor Swift is leading an economic renaissance for women.
The Taylor Swift and Beyonce economy
Taylor Swift and Beyoncé have generated some $10 billion for the U.S. this year. What does the staggering rise of these two women say about our economy -- and about us?
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