A sharp, witty dive into pop culture that shows how women shape the economy from behind—and in front of—the scenes.
A sharp, witty dive into pop culture that shows how women shape the economy from behind—and in front of—the scenes.
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Swiftynomics explores the complex economic lives of American women through the lens of pop icon Taylor Swift. With wit and rigor, Misty Heggeness uncovers the hidden contributions women make to the economy and the value they create by pursuing their own ambitions. Drawing on rich data and cultural insight, she challenges outdated assumptions about women’s roles and shines a light on the often-overlooked productivity embedded in their everyday lives. Swiftynomics is a bold call to recognize not just what women do—but what they’re still up against.
Misty L. Heggeness is a proud Swiftie and an economist who studies the intersection of gender, poverty, inequality, and the high-skilled workforce. Her research has been featured in The New York Times, The Wall Street Journal, NPR, The Economist, and Science—and has helped shape federal policy over the past decade.
She is the founder and co-director of the Kansas Population Center, an associate professor of economics and public affairs, and an associate research scientist at the Institute for Policy and Social Research at the University of Kansas.
She is also innovator and founder of The Care Board, a dashboard of economic statistics on care.
"An astute debut . . . smart fusion of cultural analysis and feminist economics.” ― Publishers Weekly
"In Swiftynomics, economist Misty L. Heggeness makes a simple but quietly radical point: you cannot understand the modern economy―or the future of work―without understanding what is happening in women’s economic lives." ― Inc.com
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