Telling the Stories of Women's Economic Lives
SWIFTYNOMICS is the power of harnessing women's experiences and voice to advance economic growth, development, and equity.
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SWIFTYNOMICS
SWIFTYNOMICS
A feminist romp through pop culture that illuminates how women impact and shape the economy.
Taylor Swift and Beyoncé aren't just pop megastars. They are working women, whose astounding accomplishments defy patriarchal norms. And while not all women can be Rihanna or Dolly Parton or Reese Witherspoon, their successes help us understand the central role of everyday women in today's economy.
Swiftynomics assesses the complex economic lives of American women. Drawing insights from pathbreakers like Taylor Swift, Misty Heggeness digs into the data revealing women's hidden contributions and aspirations - the unexamined value they creat by following their own ambitions. She confronts misconceptions about the roles women play in today's economy by highlighting the abundance of productive activity occurring in their daily lives and acknowledging the barriers they still face.
Lighthearted but subsantive, Swiftynomics explores critical reforms like paying caregivers for work on behalf of their families and collecting statistical documentation of gendered labor that currently goes unrecognized. Heggeness also offers advice for women so they can thrive in an economy that was not built for them.
Misty L. Heggeness is the founder and co-director of the Kansas Population Center, an associate professor of economics and public policy, and an associate research scientist in the Institute for Policy and Social Research at the University of Kansas. She has over a decade of experience leading high-profile research that informed decision-making within the U.S. federal government. Her research focuses on poverty & inequality, gender economics, and the high-skilled workforce and has appeared in outlets like The New York Times, Wall Street Journal, NPR, The Economist, and Science.
Early Praise for the Book
Early Praise for the Book
Like Music to Our Ears...
“Take a personal Eras tour with Swiftynomics and musically meander across the history of
women in the economy, society, and family. Being a Swiftie has never been more meaningful.”
—Claudia Goldin, Harvard University, Nobel Prize–winning author of Career and Family: Women’s Century-Long Journey toward Equity
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