Reference
Reference
https://imusician.pro/en/resources/blog/instagram-and-tiktok-for-independent-artists-advantages-and-disadvantages
https://musicinmotioncanada.ca/tiktok-pros-cons-musicians/
Kim, C. and Yang, S.U., 2017. Like, comment, and share on Facebook: How each behavior differs from the other. Public relations review, 43(2), pp.441-449.
Macarthy, A., 2021. 500 social media marketing tips: essential advice, hints, and strategy for business: facebook, twitter, pinterest, Google+, YouTube, instagram, LinkedIn, and mor.
Marrufo, S., 2022. A comprehensive strategic guide on how to successfully market to generation Z on TikTok: applied capstone project
Rosenfeld, P., 2024. The Role of Social Media Marketing in Music Artist Promotion.
Sanders, A., Phillips, B.J. and Williams, D.E., 2022. Sound sellers: musicians' strategies for marketing to industry gatekeepers. Arts and the Market, 12(1), pp.32-51.
Smith, P.R. and Zook, Z., 2024. Marketing communications: Integrating online and offline, customer engagement and digital technologies. Kogan Page Publishers
Santos, M.L.B.D., 2022. The “so-called” UGC: an updated definition of user-generated content in the age of social media. Online Information Review, 46(1), pp.95-113.
Santos, M.L.B.D., 2022. The “so-called” UGC: an updated definition of user-generated content in the age of social media. Online Information Review, 46(1), pp.95-113.
Thompson, A.J., Martin, A.J., Gee, S. and Geurin, A.N., 2018. Building brand and fan relationships through social media. Sport, Business and Management: An International Journal, 8(3), pp.235-256.
Weller, K., 2016. Trying to understand social media users and usage: The forgotten features of social media platforms. Online Information Review, 40(2), pp.256-264.