Here is an overview of social media platforms and their key features:
1. Facebook:
Research suggests that over 2.8 billion monthly active users, Facebook remains the most widely used social media platform worldwide. It offers a range of features, including the ability to create personal profiles, business pages, and groups. Facebook is a powerful tool for building and engaging with communities and offers a variety of advertising options for businesses by J Hays,L Marshall-New Media & society,(2018).
- Networking with friends, family, and colleagues
- Sharing updates, photos, and videos
- Groups, events, and messaging
- Business pages and advertising
2. Instagram:
According to Bryan arroquin & Mdia Masters(2023), "Instagram has over 1 billion monthly active users and is a visual platform focused on photos and videos". This proves it's popular among millennials and Gen Z and is known for its strong influencer marketing culture. Instagram offers a range of features, including stories, reels, IGTV, and shopping, making it an ideal platform for e-commerce businesses.
- Visual storytelling through photos and videos
- Influencer marketing and e-commerce
- Stories, Reels, and IGTV
- Hashtag-based discovery
3.TikTok:
Research suggests that TikTok has over 689 million monthly active users and is a short-form video platform known for its viral challenges and trends. It's popular among Gen Z and offers a range of features, including duets, filters, and effe by N Polak, J Schaap(2024).
- Short-form video creation and sharing
- Entertainment, dance, and music focus
- Hashtag challenges and duets
- Reaction filters