TIKTOK AND INSTAGRAM PROS AND CONS

• Viral Potential 

Meaning  Tik Tok and Instagram algorithm can ptopel songs to viral status, significantly increasing visibility for emerging artists. For example tracks like "Bhinca Lami" Mayoghurt Bliss gained immense popularity through the platforms, showcasing its power to launch careers.

• Encourage innovative content

 Musicians can experiment with many formats, such as music challenges, dance challenges and amusing images, to demonstrate their uniqueness and distinguish out in a congested digital environment.

• Audience Engagement 

The interactive nature of Tik Tok fosters direct connections between musicians and fans. Artists can respond to comments, collaborate, and create a community, enhancing loyalty and engagement. This also helps artists to engage with their followers and get feedbacks where necessary.

CONS

• SHORT ATTENTION SPAN 

 According to Global Web Index (2020).Tik Tok User Demographic " Due to people with different kind on interests artist tend to just release gongs without even doing a proper research and they tend to release songs and most songs get lower views". This proves that as an artist you need to know your target audience in order to not experience short attention span.

• COPYRIGHT ISSUES 

 Musicians might get in trouble for using popular sounds without permission. This could lead to their videos being removed or restricted. So, while TikTok and Instagram can be a great tool promoting music, musicians need to be careful and navigate it's it's challenges to achieve success. 

PROS AND CONS FOR FACEBOOK

PROS

COST EFFECTIVE ADVERTISING 

.Facebook is an affordable platform for music advertising. It allows you to contact numerous individuals at a reasonable cost, this can help musicians to promote their music to a large audience, grow their fanbase, and increase sales and streams at a lower cost.

TARGETING AUDIENCE REACH

. Showing your music to the right people on Facebook, so they can listen, become fans or share content. For example when a fan of yours shares your video clips on Facebook, another friend who has never heard of you sees it, enjoy it, and then shares it to an Acapella Facebook group she's part of while she goes ahead and buys your album, that way you've reached a diverse audience within a short time. This also helps the musicians to know who to target by age, location, interests or behaviour and it also save money, boost engagement and it is more effective.

CONS

TIME CONSUMING 

Social media marketing can consume a significant amount of your time, which could be better spent on more profitable activities. Well-known top essay writing service specialists who are familiar with social marketing constantly advise that in order to effectively engage your audience, you must generate amazing shareable content, listen for mentions of your name, respond to comments, update regularly, communicate with your audience, and more.

FACEBOOK CAN BE DISTRACTING 

According to Feng el al.(2019) "high-frequency users of Facebook for entertainment purposes are associated with higher distraction rates as well as lower grading in education". This is the true definition of Facebook can be distraction, because sometimes you tend to long in for other purposes than end up being distracted by other peoples post than you forget why you firstly log in. Facebook marketing can take a lot of your time as an upcoming artist, time that could be used for more productive things. As you need to create great shareable content, listen for mentions of your name, respond to comments and engage with your audience/ fans. While focusing on promoting music more and tend to focus on it more than other tasks, this can lead to procrastination as you'll be busy responding to comments and creating content and end up forgetting to do other tasks that needs to be done.