Publications

• www.inderscienceonline.com/doi/abs/10.1504/IJBGE.2025.146334 Sharma, J., Pratihari, S.K., and Verma, S. (2023), “Environmental disclosure and financial performance: An analysis of carbonex indexed companies in India, In press for publication in the International Journal of Business Governance and Ethics (Scopus)

• Uzma, S. H. & Pratihari, S. K. (2020), "Financial Modelling for Business Sustainability - A Study of Business Correspondent Model of Financial Inclusion in India", Vikalpa: The Journal for Decision Makers, Vol. 44 No. 4, pp. 211-231; https://journals.sagepub.com/doi/full/10.1177/0256090919898909.

• Pratihari, S. K. and Uzma, S. H. (2019), "A Survey on Bankers’ Perception of Corporate Social Responsibility in India", Social Responsibility Journal, Vol. 16 No2, pp. 225-253 https://doi.org/10.1108/SRJ-11-2016-0198 (Indexing:  Scopus,SSCI,  ABDC - B)

• Pratihari, S. K. and Uzma, S. H. (2018), "CSR and Corporate Branding effect on Brand Loyalty: A study on Indian banking industry”, Journal of Product and Brand Management, Vol. 27 No. 1 (Indexing: Scopus,SSCI, ABDC - A); DOI: https://doi.org/10.1108/JPBM-05-2016-1194)

    (Download: https://drive.google.com/open?id=1EWDbX8amjk708UJ4y5f9Ge27ebfaLpi5 )

• Pratihari, S. K. and Uzma, S. H. (2018), "Corporate Social Identity: An Analysis of the Indian Banking Sector", International Journal of Bank Marketing, Vol 36 No. 7, pp. 1248-1284 (Indexing: Scopus, ABDC - A) (https://doi.org/10.1108/IJBM-03-2017-0046); 

• Pratihari, S. K. (2016), “Corporate Brand Positioning with CSR as the Differentiating Factor”, Srusti Management Review – A Bi-Annual Journal of Management and IT, Special Issue (February) p. 21-27 (Indexing: ProQuest)

• Pratihari, S. K. and Moharana, S. K. (2013), “Total Quality Perspective in Professional Education for Achieving Excellence”, Srusti Management Review – A Bi-Annual Journal of Management and IT, Volume-VI, Issue-I, p. 79-83. (Indexing: ProQuest)

• Uzma, S.H. and Pratihari, S.K. (2021), "Stakeholders' perception about financial inclusion: A business correspondent model perspective" in Prakash, A., Sarkar, A., and Singh, P. (ed) (2021), Technology, Policy, and Financial Inclusion: An Intersection of Ideas for Public Policy, Routledge, London, UK (in the press).

• Uzma, S.H. and Pratihari, S.K. (2021) “Stakeholders’ perception about business correspondence model of financial inclusion”, (Accepter for publication as an edited book chapter in Routledge).

• Behera, L., Pratihari, S.K. and Mohapatra, R.N. (2013), “Financial Inclusion through financial literacy – Need and Challenges in Indian Perspective”, in Prasad, M.S.V. and Sekhar, G.V.S. (2013), Financial Inclusion in India, Excel Book, pp. 105-119.  ISBN: 978-93-5062-318-3.

• Pratihari, S. K. and Mohapatra, R. N. (2012), “Financial Inclusion through financial literacy – Need and Challenges in Indian Perspective”, chapter in the Proceedings of National Conference on Financial Inclusion titled, “Financial Inclusion in India – Issues, Challenges and Strategies”, Excel Book, ISBN: 978-93-5062-318-3.

• Pratihari, S.K. (2017), Marketing and Retail Management, in Moharana, S.K. (Ed.), Marketing and Retail Management, of Diploma in Management, Open Educational resources (OER), Odisha State Open University Publishing, Sambalpur.

• Pratihari, S.K. (2017), “Business Opportunity Identification”, in Moharana S.K. (Ed.), Development of Entrepreneurship Skill (DED 4), of Diploma in Entrepreneurship Course, Open Educational resources (OER), Odisha State Open University Publishing, Sambalpur.

• Dash, A.S., Madhusmita, M., and Pratihari, S.K. (2022), “A study of Atma Nirbhar Bharat Abhiyan schemes prominence: An emerging industry for sustainable economic development,” Proceedings of 3rd International Conference on Advances in Science, Engineering, and Management (ICASEM-2022), 18-19 November 2022, Hyderabad, pp. 76 

• Pratihari, S.K., Sahu, S. and Uzma, S.H. (2014), “Customer Expectations on Organized Retail Service Quality”, Proceeding of the Global Conference on Managing and Recovering Markets (GCMRM), ISBN: 978-81-929149-0-9

• Pratihari, S.K. and Das, A. (2018), “Awareness and Willingness to Subscribe Health Insurance: A Study With Reference to Khordha, Odisha”, Proceeding of the National Level Conference on Healthcare Management: Current State and Future Trends, ISBN: 978-93-86940-00-1

E-LEARNING VIDEO

E-Learning Videos on Marketing (STP and Marketing Mix), Published by Odisha State Open University. 

1. Pratihari, S.K. and Jaiswal, A.K., “Examining BOP customers’ package-size choice decision,” Communicated to Journal of Business Research, (Revision stage), Elsevier.

2. Pratihari, S.K. and Uzma, S.H., “Multi-Dimensional Modelling of Corporate Branding: A CSR Perspective,” Communicated to International Journal of Bank Marketing, Emerald.

3. Jaiswal, A.K. and Pratihari, S.K., “EXQUAL - A multi-dimensional scale for measuring customer experiential quality,” Manuscript development stage, Targeted at Journal of Services Marketing, Emerald.

4. Pratihari, S.K. and Misra, S., “Effect of CSR on brand loyalty: The mediating role of customer value,” Manuscript development stage, Targeted at International Journal of Business Excellence, Inderscience.

5. Pratihari, S.K., Singh, K.M., Verma, S., Adhikari, P., and Krishna, S. Gwalia Sweets Private Limited. (The case explains the business expansion strategy of Gwalia Sweets, one of the leading sweets and confectionery brands in Western India.) Status: Communicated to The Case Centre, U.K.

6. Sharma, J., Pratihari, S.K., and Verma, S., “Carbon performance disclosure and firm performance” (Working paper, Targeted at Environment and Development Economics, Cambridge University Press.

7. Verma, S., Sharma, J., and Pratihari, S.K., “Do companies care about corporate social responsibility?”, Working paper

8. Pratihari, S.K. “CSR and corporate Identity: A Meta Synthesis,” Working paper, Targeted at Journal of Business Ethics, Emerald.