Conference

INTERNATIONAL CONFERENCES

1. Dash, A.S., Madhusmita, M., and Pratihari, S.K. (2022), “A study of Atma Nirbhar Bharat Abhiyan schemes prominence: An emerging industry for sustainable economic development,” 3rd International Conference on Advances in Science, Engineering, and Management (ICASEM-2022), held on 18-19 November 2022, organized by Lords Institute of Engineering and Technology, Hyderabad in association with the Institute for Engineers Research and Publication (IFERP), Hyderabad.

2. Verma, S., Sharma, J., and Pratihari, S.K. (2021), “Do firms care about social responsibility practices: An analysis of carbonex firms,” 5th International Conference of Marketing, Strategy, and Policy (MSP), 8-10 September 2021, Newcastle University, England, UK.

3. Pratihari, S.K. and Jaiswal, AK (2021), “Customer’s package size choice decision at the bottom of the pyramid (BOP) market,” 2021 American Marketing Association (AMA) Summer Academic Conference, 4-6 August, Chicago, U.S.A.

4. Jaiswal, AK and Pratihari, S.K. (2021), “SQ-EXQUAL: A Hybrid Scale for measuring customer satisfaction and loyalty,” 43rd Annual INFORMS Society for Marketing Science (ISMS) Conference, 3-5 June, hosted by Simon Business School, the University of Rochester, New York.

5. Uzma, S.H. and Pratihari, S.K. (2021), “Business correspondence model of financial inclusion: A multi-stakeholder perspective in India,” 3rd annual India Public Policy Network (IPPN) Conference, 26-27 March, Organized by the Indian School of Business (ISB) Hyderabad and Bharti Institute of Public Policy on the theme “Technology and Policy.”

6. Pratihari, S.K., and Jaiswal, AK (2020), “Antecedents of customer package-size choice decision at BOP market,” 6th Biennial conference of INDAM, January 1-4, on Architecting Indian management scholarship in the era of disruption, organized by IIM Tiruchirapalli, India.

7. Pratihari, S.K., and Uzma, S.H. (2019), “Effect of CSR. on Corporate Branding Dimensions,” 7th AIM-AMA Sheth Foundation Doctoral Consortium and Conference, 4-7 January, organized by MICA, Ahmedabad, India.

8. Krishna, S.K., Pratihari, S.K., and Tiwari, R. (2018), “Branding of rural tourism and sustainability: Issues and Challenges”, First PAN IIT International Management Conference, November 30 to December 02, organized by Department of Management Studies, IIT Roorkee.

9. Pratihari, S.K. (2017), “Reliability and Validity of Corporate Social Identity Disclosure using Text Analytics,” 5th International Conference on Business Analytics and Intelligence,  11-13 December, organized by DCAL, IIM Bangalore, India.

10. Pratihari, S.K. and Uzma, S.H. (2016), “A survey on Bankers' perception of CSR. in India”, International Conference on CSR in Globalized World: Emerging Issues and Challenges, 26-27 February, organized by IIM Kolkata, India.

11. Pratihari, S.K. and Uzma, S.H. (2015), “The Moderating Role of CSR. on Corporate Branding,” Global Summit on Corporate Social Responsibility (GSCSR 2015), 15-16 May,  organized by Indian Institute of Corporate Affairs, New Delhi, IIM Raipur, and National Law School of Indian University, Bangalore, India.

12. Pratihari, S.K. and Sahu, S. (2014), “Customer Expectations on Organized Retail Service Quality”, Global Conference on Managing in Recovering Markets, 5-7 March, organized by MDI Gurgaon, India.

13. Pratihari, S.K. (2013), “Travelling via the Web: Gaining Competitive Advantage in Tourism and Travel Industry,” UGC sponsored International Seminar on Innovation and Competitive Strategies for Sustainable Entrepreneurship, 23-24 February, organized by P. G. Department of Commerce (DRS-II), Utkal University, Bhubaneswar, India.

14. Pratihari, S.K. and Dash, A. (2013), “Awareness and Willingness to Subscribe for Health Insurance: A Study with Reference to Khordha District of Odisha”, International Seminar on Indian Insurance Industry: Sustainability in the Era of Globalization, 24-25 January, organized by P. G. Department of Commerce (DRS-II), Utkal University, Bhubaneswar, India.

15. Pratihari, S.K. (2012), “Thinking Micro, Small and Medium Enterprises (MSMEs) is a complete Industrial Solution: A study on Indian Plastic Industry,” UGC Sponsored International Seminar on Development Entrepreneurship in MSME Sector - A Way forward to Sustainability, 6-7 March, organized by the P. G. Department of Commerce, Utkal University, Bhubaneswar, India.

NATIONAL CONFERENCES

16. Sharma, J., Pratihari, S.K., and Verma, S. (2023), “Environmental disclosure and financial performance: An analysis of carbonex indexed companies in India," in the FDP Conference cum Reunion, organized by IIM Ahmedabad, May 26-27, 2023.

17. Pratihari, S.K. (2017), “Effect of CSR on corporate branding in the Indian banking sector”, Research Scholars' Week, February 21-21, organized by the National Institute of Technology Rourkela, India.

18. Pratihari, S.K., Dash, P., and Sankar, B.P.B. (2017), “Demonetization in the fourth pillar of Indian Democracy: A Content Analysis”, Institute-sponsored seminar on Demonetization: Personal Narratives and Political Motifs, February 10-11, organized by National Institute of Technology Rourkela, India.

19. Pratihari, S.K. (2019), “Corporate Brand Positioning with CSR as the Differentiating Factor”, National Conference on Business Intervention for Inclusive and Sustainable Growth – Interventions for Marketing, Finance, and H.R., 19-20 February, organized by Srusti Academy of Management, Bhubaneswar, India.

20. Pratihari, S.K. and Pratihari, L. (2015), “A Study on Corporate Social Responsibility – A Case of Indian Overseas Bank”, National Seminar on Corporate Social Responsibility in India, 9-10 May, organized by P.G. Department of PM&IR, Utkal University, Bhubaneswar, India.

21. Pratihari, S.K. and Moharana, S.K. (2013), “Total Quality Perspective in Professional Education for Achieving Excellence,” 13th National Seminar on Quality Enhancement in professional Education, Sponsored by NAAC, 15-16 March, organized by Srusti Academy of Management, Bhubaneswar, India.

22. Behera, L., Pratihari, S.K., and Mohapatra, R.N. (2012), “Financial Inclusion through financial literacy – Need and Challenges in Indian Perspective,” National Conference on Financial Inclusion in India: Challenges and Strategies, October 12-13, jointly organized by GITAM Institute of Management, GITAM University, Visakhapatnam, Andhra Pradesh, and Indian Bank, India.

23. Moharana, S.K. and Pratihari, S.K. (2010), “Strategic leadership for Transformation - Managing Change for Competitive Advantage,” AICTE Sponsored National Seminar on Changing Corporate Leadership in the New Global Order, 21-22 May, organized by Dept. of Business Administration, CV Raman College of Engineering, Bhubaneswar, India.