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Dr. Pratihari is a native of Odisha and has over 19 years of industry, academic, and research experience in marketing and business development. He has been associated with well-recognized business schools, corporate, government, and media houses in research, teaching, consulting, and various community development programs. Presently he is working with Birla Global University (BGU) as an Assistant Professor in the marketing Area, prior to this, Dr. Pratihari was working as a Post-Doctoral Research Associate in the marketing area at the Indian Institute of Management (IIM) Ahmedabad. He also holds the position of Chairperson, Centre for Innovation, Business Incubation and Entrepreneurship (CIBIE) and the National Service Scheme (NSS) Cell, Birla Global University, Bhubaneswar
His research interests include corporate brand management, marketing analytics, customer engagement and experience management, CSR, Marketing strategy at the bottom of the Pyramid (BOP), Financial inclusion, and Business Modeling. He has published peer-reviewed research articles in journals of international repute. Some of them include - the Journal of Product and Brand Management, International Journal of Bank Marketing, Social Responsibility Journal, and Vikalpa: The Journal for Decision Makers. As an Ad Hoc responsibility, he is an active reviewer of various international journals of repute such as the European Journal of Marketing, the International Journal of Information Management, the Journal of Promotion Management, the Journal of Environmental Planning and Management, the Social Responsibility Journal, the South Asian Journal of Business Studies, and The Service Industries Journal.
He has worked with companies like Honeywell. Inc, Shalimar Paints, Ceasefire Industries Limited, and projects from Fullerton India, NABARD, and LV Prasad Eye Institute in different managerial and research capacities with a PAN India exposure. His association as a consultant with two venture-funded companies called Abacus System and Idea Technosolutions Pvt Ltd., Bhubaneswar has proven the milestone of success in the domain of both B2B and B2C markets. As a part of MOOC, he is associated with Odisha State Open University (OSOU) as a course writer for developing Open Education Resources (OER) in the area of Marketing and entrepreneurship. He is also a member of The Case Centre, Ivey Cases, Harvard Executive Education, and INFORMS Society for Marketing Science (ISMS). Besides, he has been invited as a resource person in various workshops, FDPs, and MDPs from premier B-Schools in India. In addition to his expertise in multivariate data analysis, his forte is to conduct and promote qualitative research methodology and applications for academic scholars. He is a professional sales trainer, recognized by Ma FOI Academy and LIFT Academy (the training wing of Ceasefire Industries Ltd.), and certified in Advance Selling Skills.
Towards his credit, he is a B.Sc., MBA (Marketing), qualified UGC-NET, and FDP from IIM Ahmedabad. He was also awarded a doctoral fellowship from ICSSR, New Delhi, during his Ph.D. from the School of Management, National Institute of Technology Rourkela, India. He has also been honored with “Honeywell Future Driver” in India for the year 2008. He is an active volunteer and consultant in organizing various Industry-Academy-Society collaborative projects for sustainable growth. He is an alumnus of IIM Ahmedabad and the National Institute of Technology Rourkela. He also offers customized training & consulting programs to corporate and educational Institutions in sales and marketing domains.
Knowledge Domain
Knowledge Domain
Specialized in Elite Class Interview Research,
Qualitative and Quantitative Research,
Business Research Methodology,
Digital Marketing,
Web Content Development,
Business Simulation and Analytics,
Social Entrepreneurship,
Corporate Social Responsibility,
Corporate Branding,
New Product Development,
Integrated Marketing Communication,
Distribution Management,
Services Marketing,
Event Management,
Social Audit,
Sales Training (Basic and Advance),
Applied Research,
Focus Group Interview,
Baseline Survey,
Marketing Analytics,
Business Modelling in Excel.
Contact:
Contact:
Suvendu Kr. Pratihari
Wing 9A, Heritage Campus
Indian Institute of Management, Ahmedabad
Gujarat, India - 380015
Mob: +91 8327723200
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