Yinghong (Susan) Wei 魏映红
Texas A&M International University
Email: susanwei.tamiu@gmail.com
Yinghong (Susan) Wei 魏映红
Texas A&M International University
Email: susanwei.tamiu@gmail.com
Teaching Experience and Interests in Marketing:
Teaching experience at Undergraduate, MBA, and PhD Levels for Face-to-Face, Online, and Flex classes
Courses Taught: PhD Seminar in International Marketing, Digital Marketing, Principle of Marketing, Entrepreneurial Marketing (Creative Marketing Strategy for Small Business), New Product Development and Innovation Management, Marketing Research, Marketing Problems and Policies, Advertising and Promotion Strategy, International Marketing, Seminar in Marketing Management, Faulty Mentor for MBA student's Independent Study, Honors Students, Honors Thesis, etc.
Other Teaching Interests: Marketing Strategy, Technology and Innovation, Research Methods, Business to Business Marketing, International Business Management, etc.
Student Research Supervision: I have mentored numerous undergraduate and graduate students, guiding them through their research and supporting their success in their conference papers, honors program projects, theses, job searches, dissertation writing, and the publication process.
Average Class Sizes: 37 (Range: 4 ~ 110)