"In research, the excitement lies in the possibility of discovery, and the satisfaction of understanding." - Norman E. Boralug

Intellectual Contributions:

Book

18. Wei, Yinghong (Susan) (2014), “Demystifying Learning Traps in a New Product Innovation Process – Good? Bad? or Both?” Saarbrücken, Germany: Scholars’ Press, ISBN 978-3-639-71024-3.

Refereed Journal Publications

• • According to the 2022 Australian Business Deans Council Journal Quality List, only the top 7.4% are classified as A* journals, and the top 7.4-24.4% are classified as A journals.

17. Wei, Yinghong (Susan) (2024), “Exploring the Interaction of between Incentives and Benefits on New Product Performance,” at Journal of Business and Management Studies, 6(5), 138-144. 10.32996/jbms.2024.6.5.16. 

• • (A New Journal Established in 2019 with a Double-Blind Peer Review and Open-Access)

16. Wei, Yinghong (Susan) (2024), “How do Intrinsic and Extrinsic Motivation Strategies Drive Marketing and New Product Performance: Synergy or Trade-off Effect,” at Industrial Marketing Management, 122, 48-60. https://doi.org/10.1016/j.indmarman.2024.07.015

• • Journal Quality Indicators: (5-Year Journal Impact Factor =8.80 in 2023) (Acceptance rate: 13% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 3rd # in Marketing Category)

15. Wei, Yinghong (Susan) (2024), “Exploring the Emerging Intellectual Structure in AI Marketing Publications: A Text Analysis Study,” at Management Research Quarterly. https://doi.org/10.63029/sf9va853.

• • (A New Journal Started in 2024 with a Double-Blind Peer Review Process)

14. Wei, Yinghong (Susan) (2024), “Proposing a Conceptual Model of Mediators and Moderators in the Link between the Work-and-Family Interface and Innovation Outcomes?” at Journal of Business Administration Online, 18(1). https://www.atu.edu/business/jbao/spring2024/spring2024.php.

• • (A journal with a blind-peer-review process)

13. Ruby Lee and Yinghong (Susan) Wei (equal contribution) (2023), “Do peer Employee Orientation and Social Orientation Matter in the Customer Orientation-Performance Link,” at Journal of Business Research, 159, 113722. https://doi.org/10.1016/j.jbusres.2023.113722

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 11.2 in 2023) (Australian Business Deans Council Journal Quality List A) (2023 Journal Impact Factor (JIF): Top 9 among 302 Business Journals) (2023 Google Scholar Metrics: 1st # in Business, Economics & Management Categories, and 1st # in Marketing Category)

12. Wei, Yinghong (Susan), Hugh O’Neill, and Nan Zhou (2020), “How does Perceived Integrity in Leadership Matter to Firms in a Transitional Economy?” at Journal of Business Ethics, 167 (4), 623-641. https://doi.org/10.1007/s10551-019-04168-x

• • Journal Quality Indicators: (Financial Times Top 50 Research Journal List) (5-Year Journal Impact Factor = 8.0 in 2023) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 4th # in Business, Economics & Management Categories)

11. Liang Guo, Yinghong (Susan) Wei, Ruchi Sharma, and Ke Rong (equal contribution from the first two authors) (2017), “Investigating E-Business Models’ Value Retention for Start-ups: The Moderating Role of Venture Capital Investment Intensity,” At International Journal of Production Economics, 186, 33-45 https://doi.org/10.1016/j.ijpe.2017.01.021

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 10.30 in 2023) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 11th # in Business, Economics & Management Categories)

10. Song, Jing, Yinghong (Susan) Wei and Rui Wang (equal contribution from the first two authors) (2015), “The Moderating Role of Corporate Ownership Structure in the link between Market Orientation and Innovation Performance,” International Journal of Research in Marketing, 32 (3), 319-331. https://doi.org/10.1016/j.ijresmar.2015.03.005

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 7.00 in 2023) (Acceptance rate: 6% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 16th # in Marketing Category)

9. Wei, Yinghong (Susan), Saeed Samiee and Ruby Lee (2014), “The Influence of Organic Organizational Cultures, Market Responsiveness, and Product Strategy on Firm Performance in an Emerging Market,” Journal of the Academy of Marketing Science, 42 (1), 49-70. DOI 10.1007/s11747-013-0337-6

• • Journal Quality Indicators: (Financial Times Top 50 Research Journal List) (5-Year Journal Impact Factor = 14.6 in 2023) (Acceptance rate: 6% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 JIF: Top 14 among 302 Business Journals) (2023 Google Scholar Metrics: 4th # in Marketing Category)

  • This article is in the 1st percentile (ranked 172,549th) of the 197,555 tracked articles of a similar age in all journals and the 1st percentile (ranked 5th) of the 8 tracked articles of a similar age in the Journal of the Academy of Marketing Science.

8. Wei, Yinghong (Susan), Hugh O’Neill, Ruby Lee, and Nan Zhou (2013), “The Impact of Innovative Culture on Individual Employees: The Moderating Role of Market Information Sharing,” Journal of Product Innovation Management, 30 (5), 1027-1041. https://doi.org/10.1111/j.1540-5885.2012.01000.x

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 12.90 in 2023) (Acceptance rate: 5~7% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 JIF: Top 10 among 302 Business Journals)

7. Gao, Tao (Tony), Gordon Leichter, and Yinghong (Susan) Wei (2012), “Countervailing Effects of Value and Risk Perceptions in Manufacturers’ Adoption of Expensive, Discontinuous Innovations,” Industrial Marketing Management, 41 (4), 659-668. https://doi.org/10.1016/j.indmarman.2011.09.014

• • Journal Quality Indicators: (5-Year Journal Impact Factor =10.2 in 2022) (Acceptance rate: 13% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 3rd # in Marketing Category)

6. Wei, Yinghong (Susan), Gary Frankwick, and Binh Nguyen (2012), “Should Firms Consider Employee Input in Reward System Design? The Effect of Participation on Market Orientation and New Product Performance,” Journal of Product Innovation Management, 29 (4), 546-558. https://doi.org/10.1111/j.1540-5885.2012.00924.x

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 12.90 in 2023) (Acceptance rate: 5~7% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 JIF: Top 10 among 302 Business Journals)

5. Wei, Yinghong (Susan), Gary Frankwick, Tao (Tony) Gao, and Nan Zhou (2011), “Consumer Adoption Intentions toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels,” Journal of Advertising Research, 51(4), 594-607. DOI: 10.2501/JAR-51-4-594-607

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 3.50 in 2023) (Acceptance rate: 13% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A)

4. Wei, Yinghong (Susan) and Qiong Wang (2011), “Making Sense of a Market Information System for Superior Performance: The Roles of Organizational Responsiveness and Innovation Strategy,” Industrial Marketing Management, 40 (2), 267-277. https://doi.org/10.1016/j.indmarman.2010.06.039

• • Journal Quality Indicators: (5-Year Journal Impact Factor =10.2 in 2022) (Acceptance rate: 13% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 3rd # in Marketing Category)

3. Atuahene-Gima, Kwaku, and Yinghong (Susan) Wei (2011), “The Vital Role of Problem-Solving Competence in New Product Success,” Journal of Product Innovation Management, 28 (1), 81-98. Journal of Product Innovation Management, 29 (4), 546-558. https://doi.org/10.1111/j.1540-5885.2010.00782.x

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 12.90 in 2023) (Acceptance rate: 5~7% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 JIF: Top 10 among 302 Business Journals)

2. Wei, Yinghong (Susan) and Kwaku Atuahene-Gima (2009), “The Moderating Role of Reward Systems in the Relationship between Market Orientation and New Product Performance in China,” International Journal of Research in Marketing, 26 (2), 89-96. https://doi.org/10.1016/j.ijresmar.2008.11.001

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 7.00 in 2023) (Acceptance rate: 6% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 Google Scholar Metrics: 16th # in Marketing Category)

1.      Wei, Yinghong (Susan) and Neil A. Morgan (2004), “The Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms,” Journal of Product Innovation Management, 21, 375-388 (Leading Article). https://doi.org/10.1111/j.0737-6782.2004.00092.x

• • Journal Quality Indicators: (5-Year Journal Impact Factor = 12.90 in 2023) (Acceptance rate: 5~7% according to Cabell’s International) (Australian Business Deans Council Journal Quality List A*) (2023 JIF: Top 10 among 302 Business Journals)

Research Awards

Winner of the 2004-2005 Kauffman Dissertation Fellowship.

Winner of the 2004 Doctoral Dissertation Award competition from the Institute for the Study of Business School Markets (ISBM) at Pennsylvania State University.