Services at Different Levels:

• An Associate Editor for the Journal of Business Research

• Editorial review board for the Journal of Product and Innovation Management 

• Vice-chair of research for Entrepreneurial Marketing SIG in the American Marketing Association (AMA)

• Committee chair for the annual Gerald E. Hills Best Paper Award

• Advisory board for the Global Research Conference in Marketing and Entrepreneurship

• At University Level: Business School Dean’s Search Committee, Library Dean’s Search Committee, Business School Representative for Committee of University Honors and & Undergraduate Research Program, University Grievance Committee, etc

• At Business School and Division Levels: Chair of Search Committees for Division Chair, Chair of Full-time Business-Law Lecturer, Chair of Undergraduate Studies and Curriculum, Search Committee for Director of Texas Center for Border Economic & Enterprise Development (TCBEED), Chair of Strategic Planning Task Forces for Empowered Student Success, Business School’s Promotion and Tenure Committee, Teaching and Learning Committee, etc