Talks

1. Joint Influence of Regulatory Focus and Physical Temperature on Charitable Giving — Huidi Lu*, Suhas Vijayakumar, Tong Li, W. Yuna Yang, and Rong Ding. EMAC Annual Conference 2026, Bath, UK (June 2026).

2. Appraisal of Cryptocurrency among Lay Consumers and Its Downstream Consequence on Risk Preference in Investment Domains Unrelated to Cryptocurrency — W. Yuna Yang, Suhas Vijayakumar*, and Huidi Lu. AMA Winter Academic Conference 2026, Madrid, Spain (Feb 2026). 

3. Exploring Interaction of Regulatory Focus and Physical Temperature on Donation to Charitable Organizations — Huidi Lu*, Suhas Vijayakumar, Tong Li, W. Yuna Yang, and Rong Ding. AMA Winter Academic Conference 2026, Madrid, Spain (Feb 2026).

4. Joint Influence of Regulatory Focus and Physical Temperature on Charitable Giving — Huidi Lu*, Suhas Vijayakumar, Tong Li, W. Yuna Yang, and Rong Ding. Poster, Research and Teaching Excellence Day 2025, Oxford University, UK (Dec 2025).

5. How and When Resource Scarcity Shapes Sharing of Lay Information — W. Yuna Yang, Suhas Vijayakumar*, J. Christine Kim, and David Dubois. 18th Annual Irish Economics and Psychology Conference, University of Galway, Ireland (Nov 2025). 

6. Effects of Resource Scarcity on Information Sharing — W. Yuna Yang*, Suhas Vijayakumar, J. Christine Kim, and David Dubois. ACR Annual Conference 2025, Washington DC, USA (Oct 2025).

7. Lay Belief about AI and Its Decision-Making — Suhas Vijayakumar*, W. Yuna Yang, and David DeFranza. Poster, 2025 NSF AI-SDM Workshop on Human-AI Complementarity for Decision Making, Carnegie Mellon University, USA (Sep 2025).

8. An Analysis of Research Networks in Marketing Academia — David DeFranza* and Suhas Vijayakumar*. Invited presentation, UCD Annual Marketing Camp for Advanced Research 2025, Dublin, Ireland (Sep 2025).

9. More Charitable When Colder, But Conditions Apply: Regulatory Focus Moderates Temperature's Influence on Charitable Donations — Huidi Lu, Suhas Vijayakumar, Tong Li, W. Yuna Yang*, and Rong Ding. AMS World Marketing Congress 2025, Dijon, France (July 2025).

10. Regulatory Focus Moderates Temperature's Influence on Charitable Donations: Field and Lab Evidence — Huidi Lu, Suhas Vijayakumar*, Tong Li, Yuna Yang, and Rong Ding. SCP Annual Conference 2025, Las Vegas, USA (Feb–Mar 2025).

11. The Salience of Cryptocurrency and Its Implications on Consumer Decision Making — W. Yuna Yang*, Suhas Vijayakumar*, and Huidi Lu. Asia Pacific ACR Conference 2024, Bali, Indonesia (July 2024).

12. Algorithmic Delegation in Service Encounters: The Underlying Role of Impression Management Concern — W. Yuna Yang*, Suhas Vijayakumar, and Marius Claudy. EMAC Annual Conference 2024, Bucharest, Romania (May 2024). 

13. The Salience of Cryptocurrency and Its Implications on Consumer Decision Making — W. Yuna Yang, Suhas Vijayakumar, and Huidi Lu*. EMAC Annual Conference 2024, Bucharest, Romania (May 2024).

14. Lay Beliefs about AI and Its Consequent Outcomes — Suhas Vijayakumar, W. Yuna Yang, and David DeFranza*. Multidisciplinary Workshop on Cyber-Physical Systems, University of Glasgow, Scotland (Apr 2024). 

15. To Delegate or not to Delegate... to AI — W. Yuna Yang, Suhas Vijayakumar*, and Marius Claudy. 16th Annual Economics and Psychology Conference, Dublin, Ireland (Dec 2023). 

16. How Recommender's Age Affects Utilitarian vs. Hedonic Perceptions of a Recommended Product — Suhas Vijayakumar, Qianqian (Esther) Liu*, and Yuwei Jiang. ACR Annual Conference 2023, Seattle, WA, USA (Oct 2023). 

17. Cryptocurrency and Consumer Risk Preferences — W. Yuna Yang*, Suhas Vijayakumar, and Huidi Lu. Invited presentation, UCD Annual Marketing Camp for Advanced Research 2023, Dublin, Ireland (Aug 2023).

18. How Mere Salience of Cryptocurrency Can Shape Risk Preference — W. Yuna Yang* and Suhas Vijayakumar. 15th Annual Economics and Psychology Conference, Dublin, Ireland (Dec 2022).

19. How Resource Scarcity Prompts Information Acquisition and Transmission — W. Yuna Yang*, Suhas Vijayakumar, Christine J. Kim, and David Dubois. Invited presentation, UCD Annual Marketing Camp for Advanced Research 2022, Dublin, Ireland (Aug 2022).

20. Vaccination Status, Attribution of Blame, and Willingness to Help Covid-19 Patients — Marius Claudy* and Suhas Vijayakumar. 14th Annual Economics and Psychology Conference, Dublin, Ireland (Dec 2021).

21. How Solitude Helps Essence Retention and Increases Demand for a Creator's Product — Suhas Vijayakumar, W. Yuna Yang, and Rashmi Adaval. Poster, SCP Conference 2020, Huntington Beach, CA, USA (Mar 2020). (Could not attend due to COVID-related travel complications.)

22. How Solitude Helps Essence Retention and Increases Demand for a Creator's Product — Suhas Vijayakumar*, W. Yuna Yang, and Rashmi Adaval. ACR Annual Conference 2019, Atlanta, GA, USA (Oct 2019).

1. UCD Geary Institute for Public Policy, UCD Behavioral Science and Policy Group, Dublin, Ireland (Mar 2025).

2. University of Cincinnati, Carl H. Lindner College of Business, Cincinnati, Ohio, USA (Mar 2025).

3. UCD Geary Institute for Public Policy, UCD Behavioral Science and Policy Group, Dublin, Ireland (Online, Apr 2022).

1. Participating Faculty for University's Public Engagement Activity:
   'Connecting Communities'  Alumni focused roundtable event, imparting advice on 'Research and Higher Education', UCD, Dublin, Ireland (Jan 2026).

2. Invited Talk/ Public Engagement Activity:
   'Life as a Behavioral Scientist - Dr. Suhas Vijayakumar' for The Korean Society of Ireland, Dublin, Ireland (Oct 2025).

3. Featured Talk/ Public Lecture:
   'Behavioral Marketing – Understanding Environmental and Sensory Influences' as a featured Faculty at The UCD Festival 2025, UCD, Dublin, Ireland (June 2025).

4. Featured Sample Lecture :
   'Understanding Persuasion Through Ads: How Does it Work? ' for UCD Business Summer School, UCD, Dublin, Ireland (Summer 2024 and Summer 2025).

5. Invited Expert :
   Workshop for conceptualizing and developing 'Digital Business' competencies in the National Marketing Competency Framework for Ireland; Digital Business Advisory Panel, Marketing Institute of Ireland, Dublin, Ireland (Oct 2024).

6. Invited Speaker for Faculty Teaching Insights Webinar :
   'Video Games as a Tool for Student Assessment and Learning Activities', UCD College of Business Teaching Insights Webinar, UCD, Dublin, Ireland (Apr 2024).

7. Panelist and Speaker:
   'Artificial Intelligence and Rethinking Assessment'', Teaching and Learning Symposium, UCD, Dublin, Ireland (Jun 2023)

8. Featured Short Talk:
   'The Role of Advertising in a Company's Marketing Mix' for Advertising Night 2022, UCD, Dublin, Ireland (Feb 2022).

Ongoing Participation or Engagement:

1. Panelist:
   On the Panel of Judges for UCD Smurfit Advertising Competition, UCD, Dublin, Ireland (2024 to present)

2. Public Engagement:
   Attending on behalf of UCD College of Business at the annual Spiders Awards, Dublin, Ireland (2024, 2025)

3. Public and Diplomatic Engagement:
   Events related to South Asia as a geographical area of strategic interest for the university, in my capacity as a Member, South Asia Engagement Working Group (UCD's South Asia Engagement Strategy), University College Dublin, Ireland (May 2025 to present)