Suhas Vijayakumar, Qianqian (Esther) Liu, Qiyuan Wang, and Yuwei Jiang, "The Impact of Recommender Age on Product Perceptions and WOM Effectiveness ".
Suhas Vijayakumar, W. Yuna Yang, and Rashmi Adaval, "The Benefits of Portraying a Creator as a Solitude Seeker: Implications for Creator Based Brands".
Laiyi Meng, Pang Paul Wang, Huidi Lu, W. Yuna Yang, and Suhas Vijayakumar. "Scaling Entity-Specific Text Classification with Large Language Models: Two Applications on Financial and Brand News".
Huidi Lu, Suhas Vijayakumar, Tong Li, W. Yuna Yang, and Rong Ding, "The Joint Influence of Regulatory Focus and Physical Temperature on Charitable Giving".
W. Yuna Yang^, Suhas Vijayakumar^, JeeHye Christine Kim, and David Dubois, "Sharing of Lay Information When Experiencing Resource Scarcity".
(^ equal authorship)
Suhas Vijayakumar, W. Yuna Yang and David DeFranza, "Lay Belief about AI and Its Decision-Making ".
Wooyun Yang, Suhas Vijayakumar, and Marius Claudy (2024), " Algorithmic Delegation in Service Encounters: The Underlying Role of Impression Management Concern". Proceedings of the European Marketing Academy, 53rd, (119808); EMAC.
Wooyun Yang, Suhas Vijayakumar, and Huidi Lu (2024), " The Salience of Cryptocurrency and Its Implications on Consumer Decision Making". Proceedings of the European Marketing Academy, 53rd, (119737); EMAC.
Vijayakumar, Suhas, Qianqian (Esther) Liu, and Yuwei Jiang (2023), " How Recommender's Age Affects Utilitarian vs. Hedonic Perceptions of a Recommended Product". In L.N. Chaplin, P. Raghubir, & K. Wilcox (Eds.), Advances in Consumer Research, 51, 677–678. Association for Consumer Research.
ABS 2, ABDC-B
Vijayakumar, Suhas, Wooyun Yang, and Rashmi Adaval (2019), "How Solitude Helps Essence Retention and Increases Demand for a Creator’s Product". In R. Bagchi, L. Block, & L. Lee (Eds.), Advances in Consumer Research, 47, 197–198. Association for Consumer Research.
ABS 2, ABDC-B
