Suhas Vijayakumar's Webpage

Publications

Dengfeng Yan, Suhas Vijayakumar, and Jiewen Hong (2024), "The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator", Journal of Marketing Research, 61 (6), 1171-82.
UTD24, FT50, ABS 4*, ABDC-A*

Marius Claudy, Suhas Vijayakumar, and Norah Campbell (2022), "Reckless Spreader or Blameless Victim? How Vaccination Status Affects Responses to COVID-19 Patients", Social Science and Medicine, 305 (2022): 115089.
ABS 4, SJR-Q1

Note: Generic Placeholder titles are used in case of research under review, to aid double blind peer review. ^denotes equal authorship in papers.

Manuscripts in the Review Process:

Suhas Vijayakumar, Qianqian (Esther) Liu, Qiyuan Wang, and Yuwei Jiang, "The Impact of Recommender Age on Product Perceptions and WOM Effectiveness ".
Suhas Vijayakumar, W. Yuna Yang, and Rashmi Adaval, "The Benefits of Portraying a Creator as a Solitude Seeker: Implications for Creator Based Brands".
Laiyi Meng, Pang Paul Wang, Huidi Lu, W. Yuna Yang, and Suhas Vijayakumar. "Scaling Entity-Specific Text Classification with Large Language Models: Two Applications on Financial and Brand News".
Huidi Lu, Suhas Vijayakumar, Tong Li, W. Yuna Yang, and Rong Ding, "The Joint Influence of Regulatory Focus and Physical Temperature on Charitable Giving".
(Earlier version of working paper was shared on SSRN: link ; Currently set to private as the up to date manuscript is submitted to peer review)

Selected Working Papers:

W. Yuna Yang^, Suhas Vijayakumar^, JeeHye Christine Kim, and David Dubois, "Resource Scarcity and Sharing of Information". Internal Revision of Manuscript.
Suhas Vijayakumar, W. Yuna Yang and David DeFranza, "Lay Belief about AI and Its Decision-Making ".
- Presented work at the NSF AI-SDM Workshop on Human-AI Complementarity for Decision Making 2025, Carnegie Mellon University, September 2025. See Poster
W. Yuna Yang, Suhas Vijayakumar, and Marius Claudy, "Algorithmic Delegation in Organizational Frontlines: The Underlying Role of Impression Management Concern".
W. Yuna Yang, Huidi Lu, and Suhas Vijayakumar, "Cryptocurrency Salience". Manuscript in preparation.
David DeFranza, Daniel Britton, and Suhas Vijayakumar, "Research Networks". Manuscript in preparation.

Select Research in Progress:

"50 years of Gricean Norms of Communication: A Contemporary Reassessment", Suhas Vijayakumar.
"Indigenous Sustainability and Circular Consumption", with Swetarupa Chatterjee and Teidorlang Lyngdoh.

Wooyun Yang, Suhas Vijayakumar, and Marius Claudy (2024), " Algorithmic Delegation in Service Encounters: The Underlying Role of Impression Management Concern". Proceedings of the European Marketing Academy, 53rd, (119808); EMAC.
Wooyun Yang, Suhas Vijayakumar, and Huidi Lu (2024), " The Salience of Cryptocurrency and Its Implications on Consumer Decision Making". Proceedings of the European Marketing Academy, 53rd, (119737); EMAC.
Vijayakumar, Suhas, Qianqian (Esther) Liu, and Yuwei Jiang (2023), " How Recommender's Age Affects Utilitarian vs. Hedonic Perceptions of a Recommended Product". In L.N. Chaplin, P. Raghubir, & K. Wilcox (Eds.), Advances in Consumer Research, 51, 677–678. Association for Consumer Research.
ABS 2, ABDC-B
Vijayakumar, Suhas, Wooyun Yang, and Rashmi Adaval (2019), "How Solitude Helps Essence Retention and Increases Demand for a Creator’s Product". In R. Bagchi, L. Block, & L. Lee (Eds.), Advances in Consumer Research, 47, 197–198. Association for Consumer Research.
ABS 2, ABDC-B

Leadership:
- Co-Chair, 16th Annual Irish Economics and Psychology Conference, Dublin, Ireland (2023)
- Member, Program Committee (Consumer Behavior), AMS World Marketing Congress 2025, Dijon, France (2025)
- Organizer, UCD Annual Marketing Camp for Advanced Research (2022, 2023, 2024), Dublin, Ireland

Journals:

Ad-hoc Reviewer for

- International Journal of Research in Marketing (2025- present)
- Journal of Business Research (2025- present)

Trainee Reviewer for

Conferences:

- Society for Consumer Psychology Conference (SCP 2026, San Diego, USA)
- Association for Consumer Research Conference (ACR 2025, Washington DC, USA, Invited Reviewer; ACR 2024, Paris, France)
- AMS World Marketing Congress (AMS WMC 2025, Dijon, France)
- ANZMAC Conference (ANZMAC 2024, Hobart, Australia, Invited Reviewer)
- Asia-Pacific Association for Consumer Research Conference (AP-ACR 2024, Bali, Indonesia)

Volunteering:
- Volunteer, Marketing Dynamics Conference, HKUST, Hong Kong (2017)

Member, Association for Consumer Research
Member, Society for Consumer Psychology
Member, Advisory Panel for the National Marketing Competency Framework, with particular focus on Digital Business, MII, Ireland.
Member, UCD One Health Centre, a center for Interdisciplinary research at UCD, Ireland
Member (2022-2024) and Alumnus, UCD Behavioral Science and Policy Group
Member, Marketing Institute Ireland