Hi, I am Dr. Suhas Vijayakumar.
Welcome to my personal website where I document the highlights of my ongoing research.
I study consumer behavior. I use experimental methodology, eye-tracking, text analysis etc. to understand how people process information, form judgments and make choices in the marketplace.
I am currently researching topics within the purviews of social influences, consumer word of mouth, interpersonal influence and person perception, interactions with AI, experiences of resource scarcity, cryptocurrencies, lay beliefs, information flow and communication, and social networks.
Please visit my research page to see my ongoing projects.
Get in touch with me at through my email, or my LinkedIn, or see my faculty page on the UCD Smurfit School Website.
Academic Experience:
Academic Director, MSc in Marketing Program, UCD Michael Smurfit Graduate Business School, Ireland (September 2024- Present)
Assistant Professor in Marketing, University College Dublin, Ireland (2021- Present)
Member, Working Group for UCD's South Asia Engagement, University College Dublin, Ireland (2025- Present)
Educational Background:
PhD in Marketing, The Hong Kong University of Science and Technology, Hong Kong