The AIDCA model is applied in the hard selling of this product.

Attention is gathered simply by the opening line of this Instagram post. It gives out enough information for any interested buyer to know that the product is currently in stock.

The description of the product garners interest from customers. The offer on this product whereby purchasing all the photocards will amount to only RM100 can make our customers feel like this is an opportunity that they should not miss out on.

There is a desire for customers to purchase this product. The product is labelled as an official merchandise belonging to the K-pop group, BTS. Fans of BTS would enjoy purchasing these photocards to complete their collection.

Conviction happens when customers are given guarantees by us, about why they should purchase the product. This can be done by providing feedback from other buyers so that new customers will trust in buying our product.

Action will then take place. Customers are redirected to messaging our business account to get more information about purchasing and transferring of money.

The AIDCA model is applied in the soft selling of this product.

Customers paid attention at the opening line of the post. It lets potential buyers to look out on Sugarloved's next few posts.

There is an interest in purchasing these products as the post is targeted to book lovers, especially fictional books. Hence, these customers will be more inclined to check out the account.

Desire occurs when the post mentions the price range for the books being sold. Potential buyers may deem the price as reasonable and may even think of purchasing the product afterwards.

Reassurance is given for conviction. Customers may message our business account to get as much information about the preloved books as possible, especially on the condition of the book so that they may feel satisfied when purchasing.

Action happens when customers follow our Sugarloved account and check out the next few posts promoting the books being sold. Our business account will then gain traction and attract more buyers. Besides, customers may also purchase our books through this post to increase our sales.

This is our first post on our Instagram account. The purpose of this teaser is to let potential customers know that we are going to officially sell our products soon and to keep an eye on it. We used a picture that fits our business' aesthetic by incorporating the pastel pink background and our logo on the side, along with the name of our business.