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The AIDCA model is applied in the hard selling of this product.

The opening line of this post, which is a famous quote belonging to a novel franchise, may gather attention from anyone scrolling through.

The product description brings interest in customers, as it explains what the trilogy is about briefly. Book lovers will be interested in finding out if the books are up to their taste.

Desire is attained as the post describes that one should purchase the books before anyone else could. Book lovers, especially the ones that collect books for fun will feel the need to own the set of books quickly in fear that it will be snatched up soon. Besides, the price is quite reasonable, which is RM30 for the whole set, since the trilogy is quite famous.

The chance to personally message our account about the conditions of the books and more information gives conviction to our buyers. The price is also negotiable, which gives customers more trust in us in order to guarantee they are getting satisfaction from what we offer.

Action happens when a customer confirms that they are going to purchase our product, and the transferring of money is also done via our personal messages function.

The AIDCA model is applied in the soft selling of this product.

Customers paid attention at the opening line of the post. It lets potential buyers to look out on Sugarloved's next few posts.

There is an interest in purchasing these products as the post is targeted to book lovers, especially fictional books. Hence, these customers will be more inclined to check out the account.

Desire occurs when the post mentions the price range for the books being sold. Potential buyers may deem the price as reasonable and may even think of purchasing the product afterwards.

Reassurance is given for conviction. Customers may message our business account to get as much information about the preloved books as possible, especially on the condition of the book so that they may feel satisfied when purchasing.

Action happens when customers follow our Sugarloved account and check out the next few posts promoting the books being sold. Our business account will then gain traction and attract more buyers. Besides, customers may also purchase our books through this post to increase our sales.