Netflix started in 1997 as an online DVD rental service. Today it’s considered one of the most impactful entertainment networks offering content by subscription. In 2011 Netflix started producing original shows with popular ones like “House of Cards”, “Orange is the New Black”, and “The Crown”. Netflix is a two-sided business focusing on the platform and network. The “platform” matches users to shows and movies that are similar to things they’ve already seen. The network is to increase subscribers and the more people that join the more profits increase. Right now, Netflix is worth $170.52 billion dollars.
Depending on your subscription plan, Netflix allows users to watch content on four different devices simultaneously. You can stream on: mobile phones, computers, tablets, and “smart TV” sets. Netflix has succeeded in making sure the content works on a wide range of screens. This is done by matching the size of the device, the screen resolution, and that the video playback is efficient. Netflix has successfully maintained a high profit by relying on data capture through the different devices Netflix is available on.