Vision & values

I work with the CRM executive & assistant who devise an ongoing plan of Email campaigns.  They provide me with briefs which provide the basis of my Email design. For example the brief may be Spring clean. It's my job to design the Emails using approved creative, cut out and insert the products or source suitable imagery and build the Emails in the campaign editor.  The CRM team launch the Email and feedback with results & data analysis which informs future designs.  

Regular Email marketing maintains brand awareness, builds relationships and keeping customers engaged between purchases. It can convert prospects into sales and turn one-time buyers into regular customers. We are able to personalise and target different segments of our database. (Eg Pet Emails to pet owners) to maximise conversion.

The digital merchandising team are responsible for organising product categories and displaying our best offers online. I support this by creating all web graphics that can be seen on wilko.com. We are briefed in "BAU" which can be simple price or product changes, to large campaign briefs such as Christmas or January sale. Briefs often require a rapid turn around in order to quickly display our best offers.  I work with the UX team who maintain the overall look & feel of the site. on the actual banner sizes and templates.

The social media team creative the marketing plan for channels such as Facebook, Instagram, Twitter & Pinterest. They work closely with the CRM team as Email & social content often go hand-in-hand. I provide the graphics that are displayed on social media channels. The posts drive engagement and conversation. A social media presence Create brand identity and positive brand association. It improves communication and interaction with your key audience.