Each of these projects was a first for Hasbro. The first time we fought for and won the chance to create a holiday spot for the Hasbro brand itself. The first time we pitched and created a corporate campaign spot celebrating the kids that love the Hasbro brands. And the first time we were able to concept, write and create a spot with a bold message for My Little Pony that celebrates inclusion and acceptance of ALL.
I am proud to have been part of the fight, the concept and the writing for each of them.
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Concept & Art Direction: James Stone
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Art Direction: Dave Stebenne
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Concept & Vision: James Stone, Nicole Wild, Phil Johnston