Part of a social campaign that consists of several :06 videos to highlight the incredible imaginations of kids and their very own Play-Doh creations as seen through their eyes.
Client: Hasbro
Concept: Stephanie T. Baxendale & James Stone
Concepted and created without any dialogue for global purposes, this episode is one in a series we created that went on to be the most successful and most viewed organic content for the My Little Pony brand.
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Concept & Art Direction: James Stone
Each of the episodes in this digital series highlighted a different NERF blaster in the Zombie Strike series, leaning into humor to answer the age-old question: How would YOU survive a zombie apocalypse?
Client: Hasbro
Concept: Stephanie T. Baxendale & Gary Wild
Script: Stephanie T. Baxendale
The request with this spot was to create a story that captured the genuine reactions of fans playing with this all-new offering from NERF -- and to do it in a way that was playful and fun at a volatile time in the world today.
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Concept & Art Direction: James Stone
This spot, one of three in a campaign, was created with a remote shoot during the global pandemic and, was so well-received that it "changed the way NERF advertises to fans and consumers." Yay, us!
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Concept & Art Direction: James Stone & Nick Beaubien
This fun campaign allowed us to write original "sticky earworm" lyrics and brainstorm words that rhyme with "chicken"...I love my job. :)
Client: Hasbro
Concept & Script: Stephanie T. Baxendale
Concept & Art Direction: Nicole Wild