PROMOTION & EVENT

Japanese goods enjoy strong popularity in Sydney, with numerous stores showcasing a wide range of items. However, most offerings are common products found in urban areas or easily accessible even within Japan. Unique specialties from regional Japan remain underrepresented in the market.

At StarNavigation, we address this gap through diverse initiatives—ranging from one-off cultural events to regularly scheduled showcases and sales promotion activities. We also support the expansion of distribution channels, providing on-the-ground marketing and branding solutions tailored to Sydney.

SAKE FESTIVAL

SAKE Festival is one of the big event in Sydney.
Around 8000 customers join and drink by small cup(ochoko) and buy the bottle of sake.
This is the entrance for sale in Sydney.
In New South Wales, strict legal obligations apply to the sale of alcohol. Even for promotional events, a proper liquor license is required. 

JAPAN EXPO

Held once a year in Sydney’s central business district, JAPAN EXPO is a comprehensive celebration of Japanese culture—featuring food and beverages, retail stalls, tea ceremony, kimono displays, and more.

Visitors purchase tickets to enjoy live performances and exhibitor booths, creating opportunities for cultural promotion, tour introductions, and product sales.
We provide full support for exhibitors, including booth arrangements, sales coordination, and the creation of professional PR materials.