Embedded Files
Objective
Objective
To identify and minimize errors, incompleteness, wrong classification, and gaps in the information obtained from the target respondents.
Reason for Editing
Reason for Editing
Common Issues
Common Issues
1. Omission
1. Omission
Respondents often fail to answer a single question or a section of the questionnaire, either deliberately or inadvertently
2. Ambiguity
2. Ambiguity
A response might be unclear which of the two boxes is checked in a multiple response system
3. Inconsistency
3. Inconsistency
Sometimes two responses can be logically inconsistent
4. Lack of Cooperation
4. Lack of Cooperation
In a long questionnaire with hundreds of attitude or image questions, a respondent might rebel and check the same response (on a Likert scale, for example) for a long list of questions
5. Ineligible respondent
5. Ineligible respondent
An inappropriate respondent may be included in the sample
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