Despite the fact that consumers of crafts products are becoming increasingly urbanised, artisans have little options to contact new consumers through relevant retail channels such as department stores and shopping malls. Furthermore, because of their rural origins, artisans frequently lack of access to training and technology needed to sell their wares on the internet.

Despite the fact that intermediaries are required for effective market linkages, they frequently, if not always, abuse craftspeople by giving them a fraction of their fair earnings. This could be owing to middlemen's lack of knowledge about genuine production costs, or simply their ability to coerce craftspeople, who often have little bargaining power.