In the consumer segment, Speak follows the "learner buys personally" model, where the purchaser and the student are the same individual. These buyers typically purchase Speak through the Apple App Store and Google Play Store. The Premium plan is $83.99 per year, and the Premium Plus plan is $164.99 per year. 

Their success is demonstrated by a massive user base, with over 10 million users across more than 40 countries. In South Korea, nearly 6% of the total population has personally purchased or tried the app, making it the top-grossing education app in the region.

By selling directly to the end user, Speak addresses the pain point of 2 billion people who need conversational language training but cannot afford human tutors.

The Speak for Business product utilizes the "learning bought for learner" or "learning bought centrally" model, in which the corporate entity selects and purchases the platform for its employees. In this scenario, the buyer is likely an administrator who is removed from the actual learning experience, but is responsible for workforce development and fulfillment of training goals.

This segment has shown rapid momentum, securing over 200 customers with a notable 85% adoption rate among staff.